日前，"品字标·浙十年"品牌分享推介活动在浙江德清举办。一组数据印证了浙江制造业的深刻变 化：10年间，"品字标"累计培育企业5328家，颁发"浙江制造"认证证书7268张，带动出口近1500亿美 元，这张以"品"字为标识的区域公共品牌，正成为浙江从"制造大省"迈向"品牌强省"的核心引擎。 过去，浙江制造业虽然有全球最多的袜子、领带、小家电的产能，却困于"量大牌弱"的尴尬。2014 年，浙江率先破局，启动"品字标浙江制造"品牌建设工程，以"区域品牌、先进标准、市场认证、国际 认同"四位一体体系重构产业价值，定位"国内一流、国际先进"，核心价值锚定"至精、至诚、至远"。 如今，台州智能马桶噪声控制、静态耗电等25项关键技术已接近或达到国际领先水平，产品远销欧 美等10多个国家和地区；加西贝拉公司以高标准生产环保、节能压缩机，打破国外垄断，填补国内空 白，每年可减少电耗29亿度……10年间，浙江对标国际先进制定"浙江制造"标准3923项，发布数字安 防、光伏等30个重点产业标准体系框架。 标准之外，严苛认证体系成为"品字标"的护城河。浙江创新构建"市场认证+自我声明"双轨机制， 吸纳瑞士SGS、德国TüV等14家 ...

Core Insights - The "Pinzi Mark" brand initiative has successfully transformed Zhejiang from a manufacturing province to a brand-driven province, with 5,328 "Pinzi Mark" enterprises and 7,268 "Zhejiang Manufacturing" certification certificates issued over the past decade [1][2] Group 1: Brand Development - The "Pinzi Mark" brand system was established in 2014 to enhance the image of Zhejiang's manufacturing sector, focusing on regional branding, advanced standards, market certification, and international recognition [2] - The core value of the "Pinzi Mark" brand is defined as "exquisite, sincere, and far-reaching," aiming to create a cluster of internationally recognized and domestically leading brands [2] Group 2: Standards and Certification - Zhejiang has developed a brand standard system that aligns with both domestic and international standards, with over 3,923 "Zhejiang Manufacturing" standards established [3][4] - The province has implemented a "market certification + self-declaration" brand recognition system and formed the "Zhejiang Manufacturing International Certification Alliance" with 14 domestic and international certification bodies [4] Group 3: Future Directions - Moving forward, Zhejiang aims to enhance quality support and standard leadership in brand development, fostering innovation and cultural integration within brand enterprises [5][6] - The province plans to promote "brand going global" initiatives, collaborating with platforms like Alibaba to facilitate international market access and protect intellectual property rights [5][6]