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国庆中秋家电市场冷热不均,预计四季度厂商补贴唱主角
Di Yi Cai Jing· 2025-10-09 10:06
今年双节受外出人数增多、去年同期高基数等影响,家电市场增长承压,预计四季度市场促销仍以厂商补贴为主。 刚刚结束的国庆中秋长假,国内家电市场冷热不均。 10月9日,第一财经记者从多个零售商处获悉,由于去年同期高基数,以及今年外出人数增多,不少家电零售商今年国庆、中秋"双节"收入同比下滑,但也 有商家收入同比增长,预计四季度厂商补贴继续唱主角。 一位广州、佛山地区的彩电零售商告诉记者,今年"双节"期间,其所在的零售卖场收入同比下滑,下沉市场略有增长,新一批"国补"资金落地尚未看到新进 展。另一位深圳零售商也说,其国庆彩电销售额同比下滑,新一批"国补"资金在市场上未充分体现,深圳仍是抢券销售。 有广西家电零售商表示,当地消费者享受"国补"仍需要抢券,抢券难抑制了部分顾客的购买欲。 "今年国庆中秋长假,外出旅游、聚餐的人数增多,相比之下,家电消费市场偏淡。"一位华南地区的空调零售商透露,当地以旧换新"国补"自6月中旬以来 尚未恢复,消费者的观望心态也令空调销售减少。厂家、商家推出补贴来刺激销售,有的高端机打八折,有的常规机型打八五折,目前性价比机型销量相对 较好。 一位西北地区的零售商向记者说,今年国庆收入同比减少近 ...
绿色、智能受追捧 国庆假期智能家居产品增长显著
Bei Jing Shang Bao· 2025-10-08 14:43
北京商报记者了解到,近两年各地推进的家装厨卫"焕新"政策精准释放消费潜力。湖北、广州、深圳等 26个地区扩大补贴范围,将智能马桶、净水器等产品纳入补贴。绿色与智能的消费主流趋势,不仅提升 了消费者的生活品质,更推动着家居产业向环保、智能方向迈进。随着技术的进一步突破和消费需求的 持续升级,家居市场有望迎来更多新的增长点,为消费市场的持续繁荣注入源源不断的活力。 中商产业研究院发布《2025—2030年中国智能家电产业前景预测与战略投资机会洞察报告》显示,2024 年中国智能家电市场规模约7560亿元,同比增长3%。预计2025年,中国智能家电市场规模将达到7938 亿元。 业内人士分析认为,随着双碳目标的推进和数字技术的不断迭代,绿色化与智能化将深度融合,成为家 居行业未来发展的核心竞争力。企业只有不断加大研发投入,推出更多符合消费者需求的绿色智能产 品,才能在激烈的市场竞争中占据主动。 数字商业创新顾问唐兴通表示,国庆长假被视为家居消费爆发的"黄金观察窗",绿色与智能化产品的升 温,本质是场景需求与行业升级的精准碰撞。从未来发展趋势来看,智能化尤为重要。AI驱动个性化 设计和交付能力是门槛,谁能通过AI让消 ...
国庆家电市场:Mini LED电视、扫地机人气旺,厂商补贴唱主角
Di Yi Cai Jing· 2025-10-01 13:33
Group 1 - The National Development and Reform Commission announced the allocation of 69 billion yuan in special bonds to support the consumption of old-for-new appliances, expected to boost sales during the Double Eleven shopping festival [3][9] - Some manufacturers are offering subsidies of up to 20% for appliances, with promotional slogans like "Don't wait for Double Eleven, refresh during National Day" [3][5] - Compared to last year's high base, the growth in appliance sales during National Day is expected to be challenging, with a focus on product structure and consumption upgrades [3][6] Group 2 - Mini LED televisions are becoming a competitive focus in the market, with TCL and Hisense launching new models ahead of National Day [5][6] - The sales of large-screen and high-end products are being emphasized, with significant discounts on Mini LED TVs observed in retail [5][6] - The overall market for televisions is projected to decline by 7.2% year-on-year in the fourth quarter, indicating pressure on sales growth [5][6] Group 3 - The appliance market is expected to see structural upgrade opportunities, with Mini LED TV penetration projected to reach 28.3% by mid-2025, a significant increase from previous years [6][9] - The cleaning appliance market is also seeing innovation, with new products like integrated robotic vacuum cleaners being introduced [6][9] - Retail sales in the appliance market are expected to grow by 23.8% year-on-year from September to December 2024, driven by subsidies [6][9] Group 4 - Retail channels are preparing for both National Day promotions and the upcoming Double Eleven sales, with various retailers offering substantial subsidies [8][9] - Major brands are competing on product offerings, pricing, and services, with significant promotional activities planned for the holiday season [9][10] - The fourth batch of national subsidies is expected to be implemented before Double Eleven, providing additional support for sales [9][10]
智能马桶行业正从价格竞争转向差异化竞争,泉果基金调研惠达卫浴
Xin Lang Cai Jing· 2025-09-25 03:52
根据披露的机构调研信息2025年9月9日至2025年9月22日,泉果基金对上市公司惠达卫浴进行了调研。 基金市场数据显示,泉果基金成立于2022年2月8日。截至目前,其管理资产规模为163.96亿元,管理基 金数6个,旗下基金经理共5位。旗下最近一年表现最佳的基金产品为泉果旭源三年持有期混合A (016709),近一年收益录得74.02%。 截至2025年9月23日,泉果基金近1年回报前8非货币基金业绩表现如下所示: 基金代码基金简称近一年收益成立时间基金经理016709泉果旭源三年持有期混合A74.022022年10月18日 赵诣 016710泉果旭源三年持有期混合C73.312022年10月18日赵诣 018329泉果思源三年持有期混合 A52.882023年6月2日刚登峰 018330泉果思源三年持有期混合C52.272023年6月2日刚登峰 019624泉果嘉 源三年持有期混合A36.942023年12月5日钱思佳 019625泉果嘉源三年持有期混合C36.402023年12月5日 钱思佳 020855泉果泰然30天持有期债券A2.622024年4月16日钱思佳 徐缘 020856泉果泰然30天持有期 ...
六部门:推进绿色建材应用,支持各地将绿色建材纳入消费品以旧换新政策实施范围
Di Yi Cai Jing· 2025-09-24 07:26
工信部等六部门发布关于印发《建材行业稳增长工作方案(2025—2026年)》的通知。方案提出,推进 绿色建材应用。持续开展绿色建材下乡活动,鼓励各地制定适合本地消费习惯的绿色建材产品目录,建 立绿色建材消费专区和线下体验馆,创新举办"小而美"活动。落实政府采购支持绿色建材促进建筑品质 提升政策,在政府采购工程项目中提升绿色建材应用比例。加力扩围实施家装厨卫"焕新"行动,支持各 地将绿色建材纳入消费品以旧换新政策实施范围,加大陶瓷薄砖、智能马桶、整体卫浴、节能门窗、适 老化建材、家用安全防护用品等政策补贴力度。开展"好材料支撑好房子"行动,加强生产和应用标准衔 接,支持打造一批好房子样板和好材料应用试点,拓展优质隔热保温材料、隔声材料、防水密封材料等 建材产品应用。支持各地加大上下游对接,围绕地下管廊、生态环境修复、低碳零碳负碳工程、装配式 装修等不同应用需求,发展部品化、功能性建材产品。 ...
南京市市场监督管理局通报10批次智能马桶产品质量监督抽查情况
中国质量新闻网讯 近日,南京市市场监督管理局通报2025年第2批市级产品质量监督抽查情况。本次抽查智能马桶产品10批次,不合格1批次。不合格 项目为智能坐便器冲洗平均用水量、智能坐便器能效水效限定值、坐圈加热功能项目。 | | | | | 样 | | | 受检单位 | | 生产单位 | 检验 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 序 样品名称 | 规格型号 | 批号 | 商标 | 品 | 电商 | 受检单位 | 南京市所 | 生产单位 | 南京市所 | 结论 | 不合格项目 | | 号 | | | | 来 | 平台 | | 属行政区 | | 属行政区 | 判定 | | | | | | | 源 | | | 域 | | 域 | 类型 | | | 1 智能坐便 | 114 | | | 电 | | 苏宁易购官方旗舰店(苏 | | 广东小艾智 | | 不合 | 智能坐便器冲洗平均用水量项 目、智能坐便器能效水效限定值 | | 器 | | —— | —— | 商 | 天猫 | 宁易购集团股份有限公 | ...
悍高集团(001221) - 悍高集团股份有限公司投资者关系活动记录表
2025-09-19 12:34
Group 1: Company Overview and Competitive Advantages - The company has achieved quality and design comparable to international brands such as Baolong and Haidisi, while maintaining a cost-effective pricing strategy [2] - Key competitive advantages include product innovation, brand reputation, diverse channels, and manufacturing capabilities [2] - The company has been innovating continuously, focusing on original design and quality to enhance user experience and meet diverse consumer needs [2] Group 2: Future Development Goals - The company aims to innovate continuously in product development, focusing on micro and macro upgrades to meet market demands and lead industry trends [4] - Plans to enhance brand awareness and reputation through diversified marketing strategies, particularly targeting end consumers [4] - The company targets a 15% sales contribution from overseas markets, with plans to expand through overseas agents and establish offices [6][7] Group 3: Sales Channels and Management - The primary sales channel is through distributors, with a clear management system in place for onboarding and evaluating distributors [5] - The company conducts annual assessments of distributors based on sales performance and compliance with company standards [5] - Future strategies include empowering distributors with marketing support to align with the company's growth [5] Group 4: Product Categories and Market Positioning - The company focuses on multiple product categories, with a strong emphasis on hardware, particularly hinges and rails, which have significant market potential [5] - Plans to deepen collaboration with well-known home furnishing brands to strengthen market position in storage hardware [6] - The bathroom product line is in the incubation stage, with plans to enter the high-end market leveraging original design advantages [7]
2025年智能马桶行业趋势:从功能革新向“静、净、省”场景升级
艾瑞咨询· 2025-09-17 00:06
核心摘要 随着智能科技的持续迭代,智能马桶已从单一的冲洗工具,演进为集舒适、卫生、智能、节能与安全于一体 的家庭智能终端。据艾瑞咨询 2025 年趋势研究显示,行业技术重点正朝着个性化、智能化和便捷化的用户 体验不断升级,并呈现出静音、洁净和节能三大核心趋势。 一、中国家庭智能马桶使用痛点洞察:四大维度凸显需求升级 当前用户在使用智能马桶过程中普遍面临以下几类痛点: 清洁与冲水效果不佳: 传统马桶在高楼层或低水压环境下普遍存在冲水残留、清洁不彻底的问 题。部分直冲式产品冲水噪音较大,夜间使用易干扰家人休息。 卫生与安全隐患突出: 储热式水箱因反复加热易导致水质变黄、细菌滋生,不仅影响健康,也带 来额外能耗。此外,防水等级未达 IPX4 标准的产品,在潮湿环境中存在漏电风险,成为用户选购 时的重要顾虑。 使用便捷性有待提高: 部分产品的感应翻盖功能距离不可调,误触频繁,影响操作流畅性与用户 体验。 防溅防臭体验不足: 多数入门级或传统产品未配备泡沫盾功能,导致使用时易发生水花飞溅和异 味扩散,部分产品因密封或结构缺陷还存在返味现象,严重影响卫生间空气质量与舒适感。 用户反馈表明,针对这些痛点进行技术优化,是推动 ...
艾瑞咨询授予九牧集团“全球首创智能马桶翻转冲刷技术”认证
艾瑞咨询· 2025-09-17 00:06
洞察行业痛点:传统冲刷方式的局限 在智能马桶的普及过程中,消费者普遍面临 " 噪音大、冲刷不彻底 " 等使用痛点。传统直冲式马桶 虽能快速带走污物,但水流冲击易造成喷溅,且噪音较大;虹吸式马桶依靠负压原理清除污物,虽 有效但同样伴随明显声响。这些不足在一定程度上制约了用户体验和行业升级。 近日,艾瑞咨询基于对智能马桶行业的深度研究与技术分析,正式授予九牧集团 " 全球首创智 能马桶翻转冲刷技术 " 认证。该认证聚焦产品工艺创新、技术创新与行业影响力等维度,通过 严谨的行业市场调研、全球在售智能马桶的对比分析、专家访谈、大数据监测,充分肯定九牧 智能马桶在推动智能马桶品类升级中的里程碑意义。 作为深耕卫浴行业 35 年的龙头企业,九牧集团始终坚持运用先进的数字化与人工智能技术,重视 工厂的智能化建设,实现了研发、生产、营销与管理等全业务流程的数智化。目前,九牧集团在全 球范围拥有 15 家高端数智工厂组成的工厂集群体系,涵盖了智能马桶、五金、陶瓷、浴室柜与橱 柜等各个品类,为产品研发和产业升级提供了坚实支撑。 技术引领行业:翻转冲刷的革命性突破 在核心产品技术上,九牧集团持续保持原创性和领先性。其自主研发的翻转 ...
买一个智能马桶,总共分几步?
3 6 Ke· 2025-09-01 13:41
Core Insights - The home furnishing industry is undergoing a significant transformation, shifting from a growth phase driven by real estate to a competitive era focused on smart upgrades and consumer demand for quality, price, and service [1][4] - JD.com is leveraging its supply chain and service advantages to streamline the purchasing process for consumers, significantly reducing the complexity involved in buying and using smart home products [1][5] Industry Trends - The Chinese smart home market is projected to exceed 1.2 trillion yuan by 2025, with a compound annual growth rate of 18.7% over the past three years, yet the penetration rate remains low at around 15% in 2023 [4] - There is a notable disconnect between high growth and low penetration in the smart home sector, indicating potential for future expansion [4] Consumer Behavior - Consumers face challenges in understanding the pricing of smart home products, leading to a lack of confidence and potential exploitation by sellers [2][3] - A significant portion of consumers (over 72%) are deterred from purchasing smart toilets due to the hassle of old product removal and installation [9] JD.com's Strategy - JD.com has implemented a "big order machine" strategy to reduce costs through large-scale procurement, benefiting both consumers and brands [6][7] - The company has enhanced its self-operated supply chain capabilities, allowing for better control over product quality and pricing [7][12] - JD.com is focusing on providing integrated delivery and installation services to improve customer experience and address the complexities of smart product installation [10][11] Product Development - JD.com collaborates with brands to create tailored smart home products that meet consumer needs, enhancing product quality while optimizing costs [8][12] - The company has seen significant sales success with products like the Haisibao S3 eye-protecting lamp, which quickly gained popularity due to its innovative design and competitive pricing [8] Market Performance - During the recent home improvement festival, smart home products saw substantial increases in search volume, indicating growing consumer interest [11] - The festival served as a platform for mutual benefits among consumers, brands, and JD.com, fostering a cycle of growth and innovation within the industry [11]