Core Insights - The report "Wind Rises Qingping - 2025 Brand Marketing Trends" by GroupM analyzes marketing trends for 2024-2025 based on a survey of 650 advertisers across 14 categories, highlighting a cautious approach to advertising investments due to the "revenue growth without profit" issue faced by many companies [1][2][3]. Group 1: Market Trends - The consumer market is undergoing a transformation, leading to a focus on efficiency in business operations and marketing strategies [10][17]. - Advertisers are increasingly cautious with their marketing budgets, opting for stability or slight adjustments rather than significant increases [29][31]. - The overall growth rate of retail consumption is projected to decline from 7.2% in 2023 to 3.5% in 2024, reflecting a more conservative consumer sentiment [29][30]. Group 2: Advertising Investment Strategies - Advertisers are expected to maintain or slightly increase their marketing budgets, with 43% anticipating no change in digital media spending for 2025 [30][34]. - The trend of cautious investment is expected to continue, with a significant portion of advertisers planning to reduce their spending [30][31]. - There is a notable shift towards outdoor media, with 28% of advertisers planning to increase their outdoor advertising budgets in 2025, up from 25% in 2024 [36]. Group 3: Industry-Specific Insights - Different industries exhibit varying levels of advertising investment, with some sectors like food and beverage increasing digital media spending significantly, while others remain cautious [23][25]. - The beauty and personal care industry faces intense competition, necessitating clear market positioning and targeted marketing strategies to stand out [49]. - The automotive and home appliance sectors are more conservative in reducing television media spending, reflecting traditional marketing beliefs [80]. Group 4: Marketing Challenges and Solutions - Advertisers are increasingly focused on improving marketing efficiency and effectiveness, with a growing emphasis on data-driven decision-making and performance tracking [51][60]. - The complexity of the marketing environment has led to a need for more comprehensive evaluation metrics, with advertisers considering multiple factors in their marketing strategies [37][60]. - The report identifies four main pain points for advertisers: execution efficiency, resource coordination, cost and risk control, and marketing insights for business expansion [60][62].