Core Viewpoint - The 2025 (20th) China Brand Person Annual Conference will be held on December 29 in Shenzhen, focusing on the theme "Who Earns Respect for China," gathering over 2,000 elites from various sectors to reflect on the development of Chinese brands and explore new trends and opportunities in brand building [3][16]. Group 1: Event Overview - The conference celebrates its 20th anniversary, likened to the "Oscars" of the brand community, aiming to consolidate wisdom and strength for Chinese brands [3][16]. - The event will feature discussions among leaders from politics, business, academia, and media, emphasizing the historical journey and future prospects of Chinese brands [3][16]. Group 2: Key Discussions -苗绿, the Deputy Secretary-General of the International Talent Organization (AGTO), emphasized that brand figures are the "captains and helmsmen" defining and conveying Chinese values [5][19]. - 西尼沙·贝尔扬, the Ambassador of Bosnia and Herzegovina to China, highlighted that Chinese entrepreneurs aim for long-term partnerships and contribute to a positive global image of China, showcasing creativity and passion [5][19]. - 高志凯, Vice President of the Globalization Think Tank (CCG), stated that every Chinese person represents the "China" brand, and it is a collective responsibility to protect this brand image [8][21]. Group 3: Insights on Brand Development - 王辉耀, a former counselor of the State Council, noted that the era of Chinese brands has arrived, and individuals should act as brand ambassadors, contributing value to society and the world [10][23]. - 李有泉, Executive Director and President of燕之屋, expressed concerns about the anxiety stemming from rapid changes in the consumer market, which has evolved in three decades compared to the West's three centuries [12][25]. - The consensus among the speakers is that values such as "integrity," "inclusiveness," and "sustainability" are essential for brands to earn global respect [14][27]. Group 4: Localization and Market Strategy - 韩普迪, the Commercial Counselor of the Indonesian Embassy in China, praised successful Chinese brands that have integrated into local Indonesian life, suggesting that "genuine localization" is key to winning markets [14][27].