Core Viewpoint - The issue of low-price chaos on the Taobao platform poses significant challenges for brand owners, disrupting their pricing systems and damaging brand image, necessitating targeted measures to maintain market order [1][3]. Group 1: Challenges Faced by Brands - The open nature of the Taobao platform attracts numerous distributors, but it complicates price control for brand owners due to the dispersed nature of these distributors [1]. - The proliferation of unauthorized stores selling brand products at significantly lower prices undermines the pricing structure established by authorized distributors [3]. - Some distributors intentionally destroy anti-counterfeiting codes to evade brand control, making it difficult for brands to track sources and manage low-price sales effectively [3]. Group 2: Strategies for Addressing Low-Price Chaos - Establishing a comprehensive pricing management system for distributors is crucial, including signing compliance agreements and implementing penalties for price violations [5]. - Utilizing Taobao's complaint mechanism to remove low-price products is an effective strategy, particularly through intellectual property infringement complaints [5]. - Brands can also address low-price stores using self-taken images by filing complaints regarding suspected counterfeit products, providing evidence for effective action [5]. Group 3: Expected Outcomes - By combining distributor management and platform complaints, brands can restore pricing stability, protect brand image, and ensure the interests of compliant distributors, leading to healthier operations on the Taobao channel [6]. - Continuous strengthening of price control is essential for brands to maintain market position and consumer trust in a competitive e-commerce environment [6].