我国推进农业品牌建设，培育了一批绿色、有机、名特优新和地理标志农产品，提高农民收入、促进农 产品供需结构升级。 以吉林的镇赉大米为例。生产端，因地制宜化盐碱地劣势为优势，结合精深加工推出弱碱性大米等高附 加值品类。健全利益联结机制，实现农民、企业、科研机构等联动发展。销售端，做好产销衔接，通过 精准化定位、品牌化发展与立体化营销，努力做到优质优价。 也应看到，叫得响、实力强、辐射范围广的大品牌还不够多，一些地方"重生产、轻市场"，长远规划不 足，农产品质量存在波动，品牌培育的耐心和定力需加强。 "十五五"时期，要加强品牌农业建设。应以质量作为保证，推进农产品标准化体系建设，补齐加工技 术、冷链物流、质量追溯等方面短板，让消费者放心购买。加快构建农产品营销服务体系，培育懂农 业、会经营、善营销的复合型人才，推动区域公用品牌、企业品牌和产品品牌梯次培育和协同发展，并 在渠道对接、金融服务、营销推广等方面形成多部门合力，推动农业由"卖原料"向"卖产品""卖品牌"转 变。 （文章来源：人民日报） ...

Group 1 - The event "Cangzhou Agricultural Products Promotion and Cangzhou Dry Saline Wheat Brand Launch" was held in Beijing, focusing on deepening the coordinated development strategy of Beijing-Tianjin-Hebei and promoting rural revitalization and brand agriculture [1] - The event featured over 80 agricultural enterprises from Cangzhou and more than 100 channel merchants from Beijing, aiming to create a blueprint for high-quality agricultural development [1] - The "Cangzhou Dry Saline Wheat" regional public brand was officially launched, highlighting the unique quality and market potential of this wheat variety [1] Group 2 - Five companies, including Hebei Leshou Duck Industry Co., Ltd. and Huanghua Tian Tian Food Development Co., Ltd., showcased their strengths in deep processing product development and supply chain services during the enterprise promotion session [2] - Seven companies received authorization to use the "Cangzhou Dry Saline Wheat" brand logo, indicating a unified branding strategy to enhance market presence [2] - A delegation from Cangzhou's agricultural enterprises visited leading agricultural innovation parks to learn about advanced practices in large-scale production and brand management [2] Group 3 - The successful hosting of the event signifies a higher dimension of agricultural collaboration in the Beijing-Tianjin-Hebei region, with Cangzhou leveraging its resources to build a comprehensive industrial chain from scientific planting to end consumption [3] - Cangzhou's high-quality agricultural products, including vegetables and aquatic products, are expected to integrate into the capital's consumer market, broadening income avenues for farmers [3] - The initiative aims to activate the internal dynamics of rural revitalization, transforming saline-alkali land into fertile ground for agricultural development [3]