Core Insights - The restaurant industry is facing intense competition, prompting leading companies to adapt by exploring new business models such as brand "satellite stores" to reduce rental costs and leverage delivery services for efficient operations [1][4] - The partnership between the well-known brand "Fish You Together" and Meituan Waimai aims to innovate brand satellite stores, providing AI support for site selection, product selection, and operational guidance [1][3] - The brand satellite store model is designed to meet the growing consumer demand for value-for-money dining options, effectively covering areas that standard stores cannot reach [1][4] Company Developments - "Fish You Together" has opened over 20 brand satellite stores in cities like Beijing, Xi'an, Shanghai, and Shenzhen, with another 20 in the preparation stage, showcasing strong single-store profitability [2][3] - The average profit margin for brand satellite stores has reached 14.8%, with a significant increase in order volume compared to traditional stores [2] - The brand has been recognized as the leading brand in the global sauerkraut fish market, with 2 billion yuan in delivery sales achieved in August 2024, marking a 51% year-on-year growth [3] Industry Trends - The brand satellite store model is emerging as a strategic engine for growth in the chain restaurant sector, enabling companies to tap into untapped market potential and optimize cost structures [4] - The collaboration between "Fish You Together" and Meituan Waimai represents a new exploration of light-asset entrepreneurial models, aiming to reshape the growth landscape of the restaurant industry [4]