Core Viewpoint - The outdoor brand Arc'teryx is facing a decline in reputation due to quality issues with its products, despite being perceived as a high-end brand. Recent incidents, including a controversial fireworks show, have exacerbated public criticism and dissatisfaction among consumers [1]. Group 1: Quality Issues - Consumers have reported significant quality problems with Arc'teryx products, including shoes that develop issues such as peeling edges and jackets that show signs of wear like bubbling and pilling shortly after purchase. This has led to a growing sentiment that "high price does not equal high quality" [1]. - Over 3,000 complaints have been filed on consumer service platforms, primarily concerning product quality, including issues like damaged shoe mesh and discomfort [1]. - The high repair costs associated with Arc'teryx products have further frustrated customers, with some reporting repair fees that exceed the original purchase price of the items [1]. Group 2: Brand Perception and Market Position - Arc'teryx, founded in 1989, has become a symbol of status in the outdoor apparel market, with products priced significantly higher than competitors, such as socks costing 200 yuan and jackets reaching several thousand yuan [1]. - The brand's footwear segment is critical for its growth, but ongoing quality issues have led to a shift in consumer sentiment, with some suggesting to "buy the brand but not the shoes" [1]. - The acquisition of Arc'teryx by Anta Sports in 2019 for 4.66 billion euros has positioned the brand within a larger corporate structure, yet the current quality concerns indicate a need for improvements in customer service, craftsmanship, and product quality [1].