Core Viewpoint - The company "要潮人民咖啡馆" has acknowledged public criticism regarding its branding and has committed to making necessary adjustments to align with trademark regulations and consumer expectations [3][5]. Group 1: Brand Adjustment - The brand will be officially referred to as "要潮人民咖啡馆" in mainland China, while retaining "人民咖啡馆" in Hong Kong, Macau, and overseas regions [3][5]. - The company has initiated a comprehensive rectification of both online and offline materials, ensuring that all storefronts in mainland China display the "要潮" branding [5][11]. Group 2: Public Response - The company expressed gratitude for the feedback received from the media and consumers, emphasizing that all criticism serves as motivation for improvement [5][11]. - A clarification was made regarding a separate establishment in Hebei that falsely claims association with the brand, which contradicts the company's values [5][9]. Group 3: Company Background - "人民咖啡馆" has opened nearly 30 direct stores across 20 cities in 18 provinces, under the parent company "要潮（上海）文化传播有限公司" [11]. - The brand initially attempted to register the trademark "人民咖啡馆" multiple times since 2022, but faced rejections, currently holding only "潮人民咖啡馆" and "要潮人民咖啡馆" trademarks [11].