"咖位"十二邀访谈，由GBCPA全球品牌创意策划协会等机构联合多家新闻媒体单位共同发起，旨在邀 请12位在全球各行业的杰出领导者作为特邀访谈嘉宾，把他们对行业的发展见解进行分享，希望能够帮 助到更多的中国企业参与全球竞争。 本期"咖位"十二邀访谈特邀嘉宾：香港岱彼天阳咨询管理集团总裁、VIEWSTRATEGY@见道战略创始 人、中国十大杰出策划专家奖得主，中国年度管理创新领军人物奖得主，多家大型知名上市公司特聘战 略顾问张程铭先生。 第一：自我革命，重塑三观。每个企业家都有路径依赖，特别是过去在传统行业中拿到一定结果的企业 家，在面对日新月异的商业竞争环境下，过去的许多经验和认知不但不能够帮助企业快速发展，相反更 容易成为"信息茧房"，导致错过企业发展最佳时机，所以需要企业家具有颠覆的勇气，更需要有毁灭的 智慧，这样才能让企业赢得"新生命"。 第二：联合纵横，跨界融合。企业需要同时横向应对五个端口，G端(政务)，B端(渠道)，C端(垂直用 户)，F端(金融资本)，S端(特通)，不要把鸡蛋放在一个篮子里面，要学会同时齐头并进，如果企业自身 不具备同时应对五大端口的能力，这个时候，可以寻找哪些已经拿到结果的第三方 ...

Group 1 - The controversy surrounding Zhang Shuihua, the "fastest female nurse," arose after her comments seeking support post-Harbin Marathon, where she was previously a signed athlete for the local sports brand 361° [1][4] - Zhang Shuihua achieved a time of 2 hours 35 minutes and 30 seconds, securing the domestic women's championship, but did not receive the rumored $80,000 bonus due to the absence of a domestic special award at the event [2][6] - The 2025 Harbin Marathon has been upgraded to a World Athletics Gold Label event, attracting top global runners and significantly increasing the prize pool, with the full marathon champion's prize reaching $80,000 (approximately 560,000 RMB) [2][4] Group 2 - The partnership between 361° and Zhang Shuihua has been paused, with her social media reflecting the termination of their contract [1][4] - The incentive mechanism for marathon runners by 361° includes a maximum bonus of 1 million RMB for achieving specific performance standards, with updated criteria effective from January 2025 [4][5] - The running market in China is expanding, with 671 road running events held nationwide, attracting approximately 6.56 million participants, indicating a growing interest in marathon events [7] Group 3 - The competitive landscape among sports brands is intensifying, with brands increasingly sponsoring runners to enhance visibility and sales, particularly in the marathon segment [7] - 361° reported a significant increase in sales of its running shoe products, with a 59% year-on-year growth during the last Double Eleven shopping festival, attributed to the brand's investment in marathon events [7]