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约8成爱马仕用户在买老铺黄金;79元迷你版LABUBU即将上市;永辉上半年净亏损2.41亿元 | 品牌周报
36氪未来消费· 2025-08-24 11:51
截至2025年6月30日,其年内销售业绩(含税收入)达141.8亿元,同比增长249.4%;经调整净利润达23.5亿元,同比增长 290.6%。值得关注的是,今年上半年,老铺黄金在单个商场平均实现销售业绩约4.59亿元。 根据弗若斯特沙利文的资料,所有珠宝品牌(含国际、国内)中,老铺黄金在中国内地的单个商场保持平均收入、坪效均排名第 一。从这个维度上看,老铺黄金已经超过了爱马仕。 今年上半年,老铺黄金忠诚会员达到约48万名,较上年底增长13万名。另外,此次业绩报告会上,老铺黄金还援引了一项调研数 据,称老铺黄金消费者与LV、爱马仕、卡地亚、宝格丽等五大奢侈品牌的用户平均重合率高达77.3%,其中与爱马仕用户重合率 达到79.3%。 #Big News# 约8成爱马仕用户在买老铺黄金 老铺黄金再度大涨。 整理 | 钟艺璇 截至2025年6月30日,老铺黄金在16个城市共开设了41家自营门店,全部位于包括SKP系(6家)和万象城系(11家)在内的 具有严格准入要求的29家知名商业中心。 不过,强调奢侈品叙事的老铺黄金,究竟能不能打破黄金品类本身限制?目前来看,市场情绪仍有摇摆,中报公布当天,老铺黄 金股价大涨8. ...
NBA球星中国行:运动品牌本土化战略的双向奔赴
Cai Jing Wang· 2025-08-23 14:34
近年来,NBA球星中国行已实现战略角色迭代,从早期随机性商业露演,升级为全球运动品牌年度营 销体系的核心模块,这些密集的跨国互动并非单纯的流量营销事件,在文化赋能的深度叙事与本土化生 态的系统性布局背后,蕴含着全球运动品牌深耕中国市场的底层逻辑,以球星IP为纽带,构建"品牌本 土化渗透"与"本土价值反哺"的双向价值闭环。 从符号嫁接至情感共鸣,重构消费连接链路 运动品牌对中国市场的运营策略,已突破"产品输出+明星站台"的初级范式。当前,品牌更倾向于将球 星IP深度嵌入中国文化场景与日常消费语境,使跨国体育符号转化为跨文化沟通媒介,最终在消费者心 智中建立超越产品功能的情感认同体系。 在文化融合的实践中,品牌巧妙地将球星IP与中国传统文化符号绑定,形成记忆点鲜明的传播爆点。哈 登在佛山学习蛇形咏春时,不仅换上传统功夫服练习马步冲拳,更因1989年属蛇的巧合,与"蛇形咏 春"形成趣味关联。这种将球星个人特质与非遗文化结合的设计赋予球星形象更立体的文化内涵。从传 统文化符号延伸至当代生活场景,品牌正通过"去明星化"的互动设计强化亲近感。哈登在清远鞋厂时亲 自体验制作球鞋;丁威迪在武汉感受地道的"过早"文化,这种日常 ...
李宁(02331):2025上半年表现稳健,3季度经营仍有挑战,维持中性评级
BOCOM International· 2025-08-22 08:45
Investment Rating - The report maintains a Neutral rating for the company with a target price of HKD 16.28, indicating a potential downside of 10.1% from the current closing price of HKD 18.11 [2][15]. Core Insights - The company reported a steady performance in the first half of 2025, with revenue increasing by 3.3% year-on-year to RMB 14.82 billion. However, challenges are anticipated in the third quarter due to declining foot traffic and increased marketing expenses related to the Olympics [7]. - The management has maintained its full-year guidance for 2025, expecting flat revenue and a high single-digit net profit margin. The company is currently in an adjustment phase, and the recovery pace in the second half remains uncertain [7]. - The company has a healthy inventory level with a stock-to-sales ratio of four months, despite a net decrease of 51 stores to 7,534 by the end of the first half [7]. Financial Overview - Revenue projections for the company are as follows: RMB 27,598 million in 2023, RMB 28,676 million in 2024, and RMB 29,007 million in 2025, reflecting a growth rate of 7.0%, 3.9%, and 1.2% respectively [6][8]. - Net profit is expected to decline from RMB 3,187 million in 2023 to RMB 2,678 million in 2025, with a corresponding decrease in earnings per share from RMB 1.23 to RMB 1.04 [6][17]. - The company’s gross margin is projected to be 49.1% in 2025, down from 48.4% in 2023, while the net profit margin is expected to decrease to 9.2% in 2025 [8][18]. Market Position and Strategy - The company continues to focus on professional sports categories, with footwear sales growing by 4.9% year-on-year, while apparel sales declined by 3.4%. The running category showed strong growth, with sales increasing by 15% [7]. - The management has increased marketing investments, particularly in collaboration with the Chinese Olympic Committee, to enhance the brand's professional image, despite the anticipated rise in marketing expense ratios in the second half of the year [7].
增收不增利的昂跑,加注中国市场
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-18 12:49
Core Viewpoint - The company reported a significant increase in net sales but faced a drastic decline in net profit, indicating a challenging balance between growth and profitability [1][3]. Sales Performance - For Q2 of FY2025, the company achieved a net sales increase of 32% to 749 million Swiss francs, with the Asia-Pacific market showing a remarkable growth of 101.3% to 119 million Swiss francs [1][2]. - The EMEA region also saw a solid growth of 42.9% to 198 million Swiss francs, while the Americas experienced a more modest growth of 16.8%, reaching 432 million Swiss francs, maintaining the largest market share globally [2]. Profitability Challenges - Despite the surge in sales, the company reported a net loss of 40.9 million Swiss francs for Q2 of FY2025, a stark contrast to a profit of 30.8 million Swiss francs in the same period last year, resulting in a net profit margin decline from 5.4% to -5.5% [3]. - The company has been in a cycle of increasing revenue without corresponding profit growth since 2024, with a notable 48% drop in net profit in Q3 of FY2024 despite a 32.3% revenue increase [3]. Expansion and Marketing Strategy - The company has been aggressively expanding its store presence in China, with plans to reach 100 stores by 2026, reflecting a strong focus on the Chinese market, which is expected to account for 10% of global sales [4]. - Marketing expenses have risen significantly, with 10.9% of net sales allocated to marketing in 2023, and sales costs increasing by 26.82% to 288 million Swiss francs in Q2 of FY2025 [5]. Market Position and Competition - The company is facing increasing competition in the Chinese running shoe market, with several brands vying for the same middle-class consumer base, which could impact its market share [5]. - As of August 15, 2025, the company's stock price had dropped by 19.28% since the beginning of the year, reflecting a loss of confidence in the capital markets despite growing consumer foot traffic in stores [5]. Future Considerations - The company must manage the negative impacts of brand expansion by controlling expense growth, stabilizing gross margins, and transitioning to a profitability model as revenue growth slows [6].
美团启动“堂食提振”;快手联名蜜雪冰城;拉夏贝尔任命董事长
Sou Hu Cai Jing· 2025-08-15 02:25
Group 1: Dairy Industry - French dairy giant Lactalis has been granted exclusivity in acquisition negotiations with Fonterra, indicating a significant strategic decision to divest its consumer brands business [3] - This exclusivity suggests that Lactalis is likely to become the final buyer of Fonterra's consumer brands [3] Group 2: Retail Industry - Seven & i Holdings announced a growth strategy for fiscal year 2030, planning to invest 300 billion yen to add 1,000 new convenience stores in Japan and renovate 5,000 existing stores [5] - The initiatives include store renovations, introduction of the "Seven Cafe" series, and expansion of the delivery service "7NOW," aiming to increase sales from 12 billion yen in fiscal year 2024 to 120 billion yen by fiscal year 2030 [5] Group 3: Food Delivery Industry - Meituan has launched a "Dine-in Boost" plan, distributing in-store consumption vouchers to all members, aiming to support struggling small restaurants amid ongoing competition in the food delivery sector [7] - The initiative currently covers 100,000 physical stores, with plans for further expansion [7] Group 4: Fashion Industry - S&P Global has downgraded the credit outlook for French luxury group Kering from "stable" to "negative," citing a significant sales decline expected in the first half of 2025, particularly in the Asia-Pacific and Chinese markets [17] - Kering's revenue in the Asia-Pacific region fell by 22% year-on-year, with core brand Gucci's sales decreasing by approximately 25% [17] Group 5: Corporate Governance - Tims Coffee announced the resignation of board member Meizi Zhu, who was the only Tencent representative on the board, following Tencent's investment in the company [20] - The company does not plan to fill Zhu's vacancy on the board [20] Group 6: Corporate Leadership Changes - Julee Co., a New Third Board listed company, announced that Chairman Tong Enwen is temporarily unable to fulfill his duties due to health reasons, with Gao Zhaohui appointed as acting chairman [22] - This change occurs against the backdrop of the founder's advanced age and the company's critical IPO period [22] Group 7: Corporate Restructuring - La Chapelle appointed Wang Guoliang as the new chairman following the resignation of Zhao Jinwen, with Wang controlling 65% of the company's shares [25] - This appointment aims to ensure the synchronization of restructuring negotiations, asset disposal, and delisting processes [25]
邀请函|国泰海通证券2025消费品年会-上海
国泰海通证券研究· 2025-08-14 13:29
Core Viewpoint - The article discusses the upcoming 2025 Consumer Goods Annual Conference organized by Guotai Junan Securities, focusing on future consumption trends, opportunities in various sectors, and the impact of demographic changes on consumer behavior [3][7]. Group 1: Conference Agenda Highlights - The conference will feature a keynote speech on future consumption trends from a demographic perspective by a population expert [7]. - Sessions will cover topics such as the resurgence of domestic beauty brands, the era of functional health products, and the jewelry industry in the new consumption era [7]. - A roundtable forum will discuss opportunities in the beauty industry, emphasizing growth and policy support [7]. Group 2: Industry Insights - The conference will address the high demand and technological innovations in the cleaning appliance sector, highlighting the interplay of policy, technology, and consumer needs [10]. - The luxury goods industry will be analyzed for trends and brand differentiation, providing insights into market dynamics [11]. - The pet economy's growth will be explored, identifying potential leading companies in this sector [11].
中国恒大将取消上市地位;立邦创始人吴清亮逝世;麦当劳回应招募退休人员;罗马仕重启招聘丨邦早报
创业邦· 2025-08-13 00:07
Group 1 - China Evergrande Group announced it will cancel its listing status on August 25, 2025, due to failure to meet resumption guidelines, with trading suspended from January 29, 2024 [2] - Xiaomi's car sales personnel clarified that the request for early payment of tail payments only applies to certain customers with special circumstances, aiming to improve delivery efficiency amid long production cycles [2] - The founder of Nippon Paint, Wu Qingliang, passed away at the age of 98, leaving behind a legacy as a business legend in Asia [3] Group 2 - McDonald's China responded to the recruitment of retired employees, stating that it complies with legal regulations and provides appropriate compensation and insurance [5] - Luo Yonghao has officially joined Bilibili to launch a video podcast series, featuring discussions on technology and human destiny [8] - JD Group's CEO Xu Ran criticized the current subsidy war as a "malicious internal competition" that disrupts market pricing and harms all parties involved [10] Group 3 - Nezha Automobile was listed as a dishonest executor, with its chairman facing consumption restrictions due to non-compliance with financial reporting [10][11] - Suning Holdings' stock rights were frozen, amounting to approximately 900 million RMB, with a three-year freeze period [11] - Aikang Guobin is suing a female lawyer for defamation, seeking 10 million RMB in damages, while the lawyer has filed a jurisdictional objection [12] Group 4 - Xiaomi's founder Lei Jun initiated a naming vote for the Xiaomi YU7 standard version, emphasizing its strong configuration and long range [12] - Ideal Auto's executive explained the choice of steel over aluminum for the MEGA hood, citing safety and protection requirements [15] - Chasing Technology has established a new business unit to enter the television market, with new products expected to launch in September [16] Group 5 - General Motors is refocusing on autonomous driving technology and plans to recall some former Cruise employees to accelerate development [21] - Ronghe Yuanchu completed over 100 million RMB in Series B financing, with investments from multiple capital firms [21] - Huawei launched an AI inference technology called UCM, aimed at enhancing performance in data management [22] Group 6 - The global smart glasses market saw a 110% year-on-year increase in shipments in the first half of 2025, driven by strong demand for products like Ray-Ban Meta smart glasses [26] - The cumulative sales of new energy vehicles in 2025 reached 5.274 million units, a year-on-year increase of 30.9% [26] - Tesla's Model Y L prototype was spotted, featuring a longer wheelbase for increased passenger space [24]
昂跑Q2销售额同比增长32% 上调全年业绩指引
Ge Long Hui A P P· 2025-08-12 13:35
格隆汇8月12日|瑞士运动品牌昂跑公布,第二季度销售额同比增长32%,达到7.492亿瑞士法郎,超过 分析师平均预期的7.053亿瑞士法郎;由于美元走软,录得调整后每股亏损0.09瑞士法郎,而去年同期每 股收益为0.14瑞士法郎,分析师预期每股收益为0.21瑞士法郎。 该公司预计全年净销售额至少为29.1亿瑞士法郎,高于之前预期的28.6亿瑞士法郎;预计调整后 EBITDA利润率将介于17%至17.5%之间,而之前预期为16.5%至17.5%。 ...
传收购锐步 安踏海外市场要进入狂突时代?
经济观察报· 2025-08-08 11:26
Core Viewpoint - Anta Group is reportedly planning to acquire the Reebok brand from Authentic Brands Group (ABG), which could significantly alter Anta's brand portfolio and enhance its global market presence [2][3][4]. Group 1: Acquisition Details - Anta Group has completed the funding for the acquisition of Reebok, although it has not officially commented on the market rumors [3][4]. - ABG has denied the acquisition in a memo sent to Reebok's authorized dealers, indicating uncertainty around the deal [4]. Group 2: Strategic Implications - If the acquisition is finalized, Reebok could serve as a strategic asset for Anta, allowing it to enhance its overseas market presence and achieve a dual-market strategy of "domestic + overseas" [5][16]. - The acquisition aligns with Anta's multi-brand strategy, which has successfully integrated brands like Fila and Descente into the Chinese market [6][16]. Group 3: Reebok's Market Position - Reebok, established in 1958, was once a leading global sports brand but has faced challenges in recent years, including a significant decline in market share after being acquired by Adidas in 2005 [9][10][11]. - In 2021, ABG purchased Reebok from Adidas for $2.5 billion, a significant drop from its previous acquisition price, reflecting Reebok's declining performance [11][12]. Group 4: Current Performance and Future Outlook - Reebok has struggled in the Chinese market, with a slow expansion rate and continuous losses reported by its current operator, Lianya Group [11][12]. - Despite its challenges, Reebok maintains a strong brand recognition in North America and Europe, which could be leveraged by Anta to enhance its global footprint [14][15][16]. - Anta's revenue for 2024 reached 70.826 billion yuan, marking a 13.6% increase, while its market share in China expanded to 23%, leading competitors like Nike and Li Ning [16][17].
安踏接连落子,这次押宝“韩流”复兴?
Guan Cha Zhe Wang· 2025-08-06 09:28
Core Viewpoint - Anta Group is diversifying its business by investing in the Korean fashion e-commerce brand MUSINSA, marking a strategic shift towards the fashion industry while other companies focus on the sports and outdoor sectors [1][2]. Group 1: Investment and Strategic Moves - Anta acquired approximately 1.7% of MUSINSA for 50 billion KRW (about 264 million RMB) in January 2025 [1]. - A joint venture was established between Anta and MUSINSA, with MUSINSA holding 60% and Anta 40%, focusing on the Chinese market [1][9]. - Anta's recent acquisitions include the German outdoor brand Jack Wolfskin and potential interest in Reebok, indicating a broader strategy to enhance its brand portfolio [1]. Group 2: MUSINSA's Business Model and Growth - MUSINSA, founded in 2001, evolved from an online sneaker community to a leading fashion e-commerce platform, launching its own brands like Musinsa Standard and a beauty brand [3][5]. - The platform has expanded to include various retail channels, such as women's fashion e-commerce 29CM and limited-edition platform soldout [3][5]. - MUSINSA's offline presence includes three large stores and five Musinsa Standard stores in Seoul, with monthly sales surpassing 10 billion KRW as of September 2024 [5]. Group 3: Market Expansion and Globalization - MUSINSA has established a significant presence in Asia, North America, and Oceania, aggregating around 8,000 Korean fashion brands [7]. - The brand has plans to enter the Chinese market, aiming to open over 100 stores by 2030, with a flagship online store set to launch in September 2025 [9][13]. - MUSINSA's international strategy includes collaborations with local brands, enhancing its global reach and influence [7][9]. Group 4: Future Prospects and IPO Plans - MUSINSA aims for a global GMV of 3 trillion KRW (approximately 15.5 billion RMB) by 2030, with significant interest in the Chinese market as a key growth area [13]. - The company is evaluating options for an IPO, potentially on the KOSPI or NASDAQ, with past investments from notable firms like Sequoia Capital [12][13]. - The success of MUSINSA's entry into China is seen as critical, with the potential for a mutually beneficial relationship with Anta [14].