Core Insights - The trend of "shareholder rewards" has significantly increased in 2025, with over 30 A-share companies participating, marking a nearly 90% growth compared to 18 companies in 2024 [2][3] - The primary sectors driving this trend are food and beverage, tourism services, and other consumer-facing industries, which aim to enhance investor relations and brand influence [2][3][6] Company Activities - Companies like Jiahua Food and Emei Mountain A have initiated various shareholder reward activities, including free product giveaways and exclusive access to services [4][5] - Jiahua Food, for instance, offered free coffee products to shareholders to enhance their understanding of the brand and gather feedback [4] - Emei Mountain A provided free access to scenic spots and discounts at hotels for shareholders, aiming to deepen their connection with the company's offerings [5] Market Reactions - Announcements of shareholder rewards often attract market attention and can lead to short-term stock price increases, as seen with Emei Mountain A and Qianwei Central Kitchen [6][7] - While these events can create temporary trading opportunities, they are not expected to have a lasting impact on the company's overall performance [6][7] Strategic Implications - The shareholder reward activities serve as a novel communication method between companies and shareholders, transforming shareholders into product "experience officers" [6] - Companies aim to strengthen brand recognition and gather genuine user feedback through these initiatives, fostering a more robust investor relationship [6][7]