Core Viewpoint - Chery is strategically repositioning its product lineup by launching the Fengyun X3 and Fengyun X3 PLUS, indicating a shift in focus from the iCAR brand to the Fengyun brand in the competitive new energy vehicle market [2][3]. Group 1: Product Strategy - The launch of the Fengyun X3 series represents a significant adjustment in Chery's internal product matrix, consolidating the iCAR 03 into the Fengyun lineup due to the former's underwhelming market performance [2][3]. - The Fengyun X3 is positioned as an affordable entry-level vehicle in the "boxy" segment, targeting young and female consumers with a starting price of 89,900 yuan [3][4]. - The Fengyun X3 features a full aluminum body, a rarity in its class, which enhances safety and durability while potentially increasing manufacturing and maintenance costs [4]. Group 2: Market Positioning - Chery aims to capture market share from popular models like BYD Dolphin and Changan Qiyuan A05 by offering a competitively priced product that emphasizes quality and safety [4]. - The strategic focus on the Fengyun brand aims to avoid brand dilution and consolidate resources to achieve the ambitious goal of "one million Fengyun" sales [3][4]. - The introduction of the Fengyun X3 reflects Chery's adaptability in the new energy vehicle landscape, showcasing its ability to respond to market demands while managing its multi-brand strategy [4].