Core Viewpoint - The company expresses gratitude for public feedback and commits to making necessary adjustments to its branding and operations in response to criticism regarding the use of the term "People" in its name [1][4]. Group 1: Brand Adjustment - The company will change its name in mainland China to "Yaochao People's Coffee Shop," while retaining "People's Coffee Shop" in Hong Kong, Macau, and overseas [1][4]. - The company clarifies that any online accounts using a similar name in Hebei are not affiliated with them and that such accounts have made inappropriate statements that contradict the company's values [1][4]. Group 2: Commitment to Quality and Responsibility - The company emphasizes its commitment to quality and service, adhering to national laws and industry standards, and aims to incorporate more Chinese elements into its product innovation [2][4]. - The company plans to enhance its social responsibility initiatives and create a coffee brand that is of high quality, warm, and responsible [2][4]. Group 3: Public Sentiment and Legal Concerns - The term "People" carries significant public and political connotations, and its use in commercial branding has raised concerns about respect for public sentiment and legal standards [6]. - The company has faced challenges in trademark registration for "People's Coffee Shop," indicating a lack of respect for legal regulations and public feelings [6].