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苹果1899元手机包,开售即抢光,39.9元高仿已现
21世纪经济报道· 2025-11-14 09:16
Core Insights - Apple has launched a new accessory, the iPhone Pocket, in collaboration with Issey Miyake, priced at 1299 yuan for the short strap version and 1899 yuan for the long strap version. The long version has already sold out as of November 14 [1] - The resale market has seen significant price increases, with the long version reaching 2939 yuan and the short version at 1699 yuan, indicating a markup of over 1000 yuan from the official price [1] - Consumer reactions are polarized, with some criticizing the design as simple and overpriced, while others find it practical for carrying essentials [1] Product Details - The iPhone Pocket is inspired by Issey Miyake's signature "one piece of cloth" design and features a unique 3D knitting technique. It is made of 14% nylon, 85% polyester, and 1% polyurethane [6] - The design allows for multiple carrying options, including hand-held, attached to bags, or worn directly on the body, and it can accommodate all iPhone models and small personal items [6] Market Response - Counterfeit versions of the iPhone Pocket have appeared on e-commerce platforms, priced between 39.9 yuan and 61.39 yuan, significantly lower than the original [4] - Sellers of these replicas claim they are "1:1 replicas" and do not express concern over potential copyright infringement, although Apple has stated that such actions are illegal [6] Financial Performance - Apple's recent financial report showed a revenue of 102.466 billion USD for Q4 of fiscal year 2025, an 8% year-over-year increase, with a net profit of 27.466 billion USD, up 86.4% [7] - However, revenue in Greater China decreased by 3.6% to 14.493 billion USD compared to the previous year, prompting CEO Tim Cook to express confidence in a recovery in the region [7]