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资本还有理性?大麦涨幅是猫眼140倍
Hu Xiu· 2025-08-01 06:24
Core Insights - The music industry is significantly outperforming the film industry, with concert revenues contributing 90% of the total 220 billion RMB in the performance sector, which saw an 85% increase year-on-year, while film box office revenues are projected to decline by 23% in 2024 [1][2][9]. Group 1: Industry Performance - The performance industry, including music, theater, and dance, generated a total box office revenue of 220 billion RMB last year, with music alone accounting for 90% of this figure [1]. - The concert segment is the primary driver of growth within the music industry, contributing 90% of its revenue, while other forms like music festivals account for the remaining 10% [1]. - In contrast, the film industry is facing a downturn, with total box office revenues expected to drop by 23% in 2024 [1]. Group 2: Market Dynamics - Investors are losing patience with the film industry, as evidenced by the drastic decline in the market value of companies like iQIYI, which has seen a 90% drop from its peak, while Tencent Music Entertainment (TME) has increased its market value significantly [1][2]. - TME's market value has grown from 210 billion RMB to 330 billion RMB, indicating a 27-fold increase compared to iQIYI's current valuation [1]. Group 3: Company Comparisons - Alibaba Pictures, after rebranding to Damai Entertainment, has seen its stock price rise over 140% this year, while Maoyan Entertainment's stock has only increased by 1% [2]. - Damai's revenue has outperformed that of Alibaba Pictures' film projects, highlighting its dominance in the ticketing market [6][8]. Group 4: Financial Performance - TME's revenue from music subscriptions grew by 25.9% to 15.227 billion RMB, driven by a 16.6% increase in paid users and an increase in average revenue per user (ARPU) [20]. - In contrast, iQIYI's revenue has stagnated, with its net profit remaining precarious, indicating a stark difference in financial health between the two companies [19][20]. Group 5: Consumer Behavior - The willingness of consumers to pay high ticket prices for concerts, despite the rising costs, contrasts with the challenges faced by the film industry regarding ticket pricing [2][15]. - The music industry has successfully increased its membership numbers and ARPU, while the film industry struggles with a saturated membership model [2][21]. Group 6: Global Trends - The trend of music surpassing film in market value is not unique to China, as evidenced by global reports indicating that music rights have outstripped film rights in value [26]. - Major streaming platforms like Spotify continue to show robust growth, while traditional film platforms like Netflix are facing challenges in maintaining subscriber growth [30].