Core Viewpoint - The resignation of Zhang Liandong as Chairman of Jiangsu Yanghe Co., Ltd. opens a new chapter for the company, prompting suggestions for the incoming chairman to revitalize the brand and enhance market strategies for sustainable growth [1][2]. Group 1: Brand and Market Strategy - The new chairman is advised to revitalize the "Shuang Gou" brand to break through market channels and achieve sustainable development for Yanghe Co., Ltd. [1] - There is a recommendation to restart the "trunk" project for group buying, focusing on consumer-driven strategies to upgrade traditional channel approaches [2]. Group 2: Marketing and Talent Management - The marketing system should be activated through proactive marketing strategies, with a focus on stabilizing the market in Jiangsu and organizing campaigns in key regions [2]. - Optimizing talent recruitment, assessment, and incentive mechanisms is crucial to attract national talent and enhance brand operation [2]. Group 3: Digital Strategy and Investment Management - The company should optimize its internet marketing strategies to mitigate the impact of e-commerce on offline channel pricing [2]. - Improving the management of external investment projects, such as Guizhou Gui Jiu and Hubei Li Hua Chun, is essential for creating new growth points [2]. Group 4: Competitive Response and Brand Positioning - Strengthening the response efficiency in market competition is necessary to avoid bureaucratic tendencies within the marketing system [2]. - The company is encouraged to reduce traditional advertising budgets and focus on internet branding and social media strategies to enhance brand awareness [2]. - Establishing the "Handmade Class" brand as a flagship product in the ultra-high-end segment will help solidify consumer perception and expectations [3].