Core Viewpoint - The price of "Sunshine Rose" grapes has plummeted from high levels to as low as a few yuan per pound due to overproduction and declining quality, leading to a vicious cycle of "high yield - low quality - low price - even higher yield" [1][6][11] Price Trends - The wholesale price of "Sunshine Rose" grapes has dropped significantly, with reports of purchase prices falling below 1 yuan per pound in some regions [2][3] - In July and August, the purchase price for lower quality grapes was as low as a few dimes to 1 yuan per pound, while average quality grapes were around 1-2 yuan per pound [2][3] - By September, prices had slightly recovered to around 3 yuan per pound in some areas, but this is still a far cry from previous high prices [3][6] Quality Decline - Consumers have reported a noticeable decline in the quality of "Sunshine Rose" grapes, with many stating that the taste, sweetness, and aroma are not as good as before [4][5] - The grapes are now often described as lacking the signature crispness and fragrance that once characterized them [4][5][10] Industry Dynamics - The rapid expansion of "Sunshine Rose" cultivation has led to a significant increase in planting area, from less than 150,000 acres in 2015 to potentially over 2 million acres by 2025 [1][7][11] - The industry is experiencing a shift where low-quality producers are expected to be eliminated, allowing space for those who focus on quality [1][11] Market Adjustments - The industry is undergoing a self-regulation process, with some growers shifting to new varieties like "Nina Queen" for better profitability [11][12] - There is a growing trend of exporting "Sunshine Rose" grapes as domestic markets become saturated [12] Recommendations for Improvement - Experts suggest that the industry needs to transition from quantity expansion to quality enhancement, focusing on product diversification and regional specialization [13][14] - There is a call for improved management practices and quality control measures to restore consumer trust and stabilize prices [13][14]