Core Viewpoint - The prices of high-end fruits such as lychee, durian, and cherries have plummeted, with some experiencing price drops exceeding 70% over the past year, and further declines are expected in the future [1]. Price Decline of Specific Fruits - Lychee prices have drastically fallen, with some varieties like "Feizi Xiao" dropping to 2-4 yuan per kilogram from last year's peak of 24 yuan, and even e-commerce platforms offering promotions at 9.9 yuan for three kilograms [2]. - Durian prices have also seen a significant drop, with wholesale prices falling from 35 yuan per jin to 22.4 yuan within a month, a decrease of over one-third [2]. - The price of "Sunshine Rose" grapes has plummeted from 500 yuan per jin a decade ago to just 3 yuan per jin, indicating a dramatic decline in demand [3]. - Cherry prices have decreased from over 100 yuan per jin to around 10-20 yuan, marking the end of their "golden era" in the Chinese market [3]. - Blueberry prices have similarly dropped from over 100 yuan per unit to around 10 yuan per box [4]. Reasons for Price Collapse - The primary reason for the price collapse is a significant increase in production capacity, with lychee production expected to double this year to 3.45 million tons, leading to oversupply [5]. - The planting area for high-end fruits like "Sunshine Rose" grapes has expanded over 50 times in less than a decade, resulting in a surge in production [5]. - Technological advancements in agriculture have enabled local cultivation of blueberries, cherries, and durians, reducing reliance on imports and contributing to increased supply [5][6]. - The logistics sector has improved significantly, with cold chain technology reducing transportation losses from 30% to 10%, and faster shipping methods lowering costs and spoilage [7]. - Consumer behavior has shifted towards more rational spending, with younger generations prioritizing value over brand prestige, leading to increased demand for affordable fruit options [7]. Market Dynamics - E-commerce subsidies and supermarket promotions have accelerated the "de-aristocratization" of high-end fruits, making them more accessible to consumers [8]. - The ongoing trend of domestic production and technological advancements suggests that prices for these fruits may continue to decline in the future [8].

根据不完全统计，农业投资失败率超过90%——这是一个残酷的数据。明明倾注大量心血，却大多黯然离场，为什么农业难做？怎么才能成功？我把这段 时间的一些思考给大家做一些分享。 NO.1、农业项目的四大"致命伤" 近些年，我曾亲眼见证无数农业项目折戟沉沙，总结四个核心痛点： 1.生产分散性之困 中国农业有一个特性就是分散性，生产不集中。很多农产品的品种、生产者、销售者、管理者都不在同一个维度上。这些原因直接导致农产品成本攀高， 价格没有竞争优势。 2.标准化缺失之痛 标准缺失已经成为中国农业的"顽症"。从生产到销售等环节都存在标准化缺失。即使，当今的智慧农业、数字农业的大范围应用，但产品无标准化的依然 成为中国农业最棘手的难题。 农业项目是不是一个最难成功的项目！ 比如，某个地域的的猕猴桃，大小不一、甜度波动大，高端渠道望而却步，只能低价卖给批发商。 3.产销脱节的顽疾 产销脱节也是中国农业发展的绊脚石，生产与销售的不平衡，导致"产品卖不出去"、"消费者吃不到好产品"的窘况。 比如，某个草莓种植大户才发现市场更喜欢小的精致草莓，但种植规模已固定，无法调整，产销严重脱节。 4.品牌力不足 无品牌、无标识、无溢价。这是 ...

税惠春风常拂，农业发展不息。新泰市税务部门将继续把服务涉农企业和农户作为助力乡村振兴的重要 抓手，以更高标准、更大力度、更实举措施好"税惠肥"，当好"护苗人"，助力农业发展在智能化的道路 上以源源不断的活力与创新，成为乡村振兴的强劲引擎，铺展一幅以智能为笔，如春日沃野般葱郁的产 业新富路。 "我们进行绿色无公害种植，推行数字化管理，引进水肥一体化技术，着力提高葡萄品质。园区有阳光 玫瑰、碧香无核等9个葡萄品种，再过1个月，就陆续成熟上市了。"在葡萄种植区内，长兴农业发展有 限公司经理孙庆录高兴地介绍说："去年以来，企业享受了税费优惠30余万元，这笔资金助力我们引入 广电5G+光纤网络传输至我们的智慧农业大数据管理平台，进而实现农产品从育苗、种植、检测和销售 等全流程的智慧化决策、可视化管理、智能化控制，全面提升园区的智慧化生产管理水平。" 为助力涉农企业持续向"新"发展，新泰市税务部门聚焦涉农企业发展中的重点涉税事项和关键环节，推 行"政策找人+服务上门"模式，派出"小税滴"税费服务队根据涉农企业自身特点和发展情况，为企业提 供"一对一"梳理农产品免征增值税、农业设施设备购置税收优惠等政策辅导，"点对点"帮助 ...

荔枝跌成白菜价，"贵族水果"为何集体走下神坛？ 中新网北京6月20日电(记者 谢艺观)"现在荔枝价格比大米都便宜""今年荔枝完全就是白菜价"……近 期，不少南方网友晒出荔枝降价的图片，一两元一斤的价格令人艳羡。 北京某超市售卖的荔枝。 谢艺观 摄 "贵族水果"为何集体跌下神坛？ 首先是产量激增。 "过去一些高价水果，在高利润驱动下，种植规模不断扩大。"中国社会科学院农村发展研究所研究员李 国祥向中新网记者表示，另外，技术进步也提高了生产效率、降低了单位成本，进而导致水果价格下 行。 以前，蓝莓、阳光玫瑰等是高端进口农产品，但随着中国栽培面积激增，2024年，中国蓝莓种植面积已 经达到140多万亩，种植面积和总产量跃居全球第一位。 阳光玫瑰亦是同种命运，如今在中国种植面积预计已突破百万亩，价格甚至降到几元一斤。 如果高价水果再碰上大丰收，价格下降成为必然。 国家荔枝龙眼产业技术研发中心发布的《2025年全国荔枝生产形势分析与管理建议》显示，2025年全国 荔枝总产量预计约365.04万吨，同比增长111.26%，创历史新高。广东、广西等主产区同步迎来"超级大 年"，让这份甜蜜直接走上南北餐桌。 作为榴莲主产区之 ...

5月初，一架搭载760公斤新鲜蓝莓的飞机从西安咸阳国际机场飞往俄罗斯莫斯科。这是陕西杨凌农业高 新技术产业示范区（以下简称"杨凌示范区"）首次以空运方式将蓝莓销往国外，并以人民币完成跨境结 算，标志着杨凌示范区跨境支付赋能农产品"出海"实现新突破。 260吨猕猴桃远销至俄罗斯和中亚国家、14吨"阳光玫瑰"葡萄出口至哈萨克斯坦……今年以来，杨凌示 范区已向哈萨克斯坦、吉尔吉斯斯坦、俄罗斯等10余个国家出口鲜果，涉及10多个种类，共计约5600 吨。 2020年10月，上海合作组织农业技术交流培训示范基地（以下简称"上合组织农业基地"）在杨凌示范区 揭牌。立足上海合作组织国家农业资源禀赋、经济社会发展基础和未来农业发展方向，聚焦"交流、培 训、示范"核心功能定位，发挥农业科技合作、人才培育、技术推广、经贸合作平台效能，上合组织农 业基地逐步成长为上合组织国家农业技术合作的"样板间"，有力推动地区国家农业现代化发展。 交流培训分享"中国方案" 去年9月，乌兹别克斯坦农业部灌溉与水问题研究所高级研究员萨季耶夫·法尔霍德来到杨凌示范区，参 加由上合组织农业基地承办的中亚旱区设施农业培训班。 "中国在旱区节水研究、盐碱地 ...

Core Insights - The article highlights the successful development of the grape industry in Budayuan Village through a "Party Building + Industry" model, which has significantly improved the village's economic status and living conditions [1][2][3] Group 1: Industry Development - Budayuan Village initiated a red grape project, raising 500,000 yuan to build three greenhouses, achieving a yield of 5,000 pounds per acre and generating a collective income of 40,500 yuan in 2020 [1] - Following the success, the village expanded its grape cultivation from 8 acres to 90 acres, establishing three large-scale parks and 50 greenhouses, with projected annual output value exceeding 5 million yuan by 2024 [2] Group 2: Economic Impact - The grape industry has led to an increase in villagers' income by 1.5 million yuan and a collective income of 260,000 yuan [2] - The village has implemented a policy for the distribution of collective economic income, providing over 80,000 yuan in benefits to more than 200 individuals, including military families and outstanding students [3] Group 3: Community and Infrastructure Development - The village has focused on improving infrastructure and community services, including the renovation of Budayuan River and the construction of fitness trails and streetlights, contributing to the overall quality of life [3] - Budayuan Village serves as a model for rural revitalization, demonstrating effective governance, ecological sustainability, and cultural development alongside economic growth [3]

短暂的旅程，浓缩了中国农产品在种植端、供应链端、物流端和销售端的全链条协作。 一颗蓝莓，从中国云南蒙自的田间地头到俄罗斯莫斯科消费者的餐桌，需要多久？答案是6天。 杨凌国合跨境贸易有限公司依托上合组织农业技术交流培训示范基地、杨凌综保区等平台优势，积 极拓展农产品国际贸易。该公司是杨凌现代农业国际合作集团有限公司的全资子公司，已与瑞士、哈萨 克斯坦等20多个国家和地区的企业建立了贸易合作关系。 近日，一架载有760公斤新鲜蓝莓的飞机从西安咸阳国际机场起飞，前往莫斯科。这批蓝莓由杨凌 国合跨境贸易有限公司采购。这是杨凌示范区首次以空运方式将蓝莓销往海外，并以人民币完成跨境结 算。 "今年以来，我们组团前往山东、四川、广西、云南等地考察，对接蔬菜与水果的采购和发货事 宜。"杨凌现代农业国际合作集团有限公司副总经理王斌表示，公司已把陕西的猕猴桃、阳光玫瑰葡 萄，四川的柠檬，广西的沃柑，山东的蔬菜等中国优质果蔬出口到共建"一带一路"国家。今年一季度， 公司进出口总值3983.6万元，同比增长214%。 杨凌国合跨境贸易有限公司负责人张星维介绍，本次蓝莓出口以人民币跨境结算，为企业有效规避 了汇率风险，降低了交易成本， ...

以下文章来源于金错刀 ，作者祥燎 金错刀 . 科技商业观察家。爆品战略提出者。 文/ 金错刀频道 跌落神坛背后，既有自身经营原因，也和一个大背景有关： 高端水果集体降价。 "要月薪多少万，才敢在百果园买水果吃？" 作为 "高端水果专家"，百果园过去风头无两，卖着巨贵的水果，一路做成水果零售行业老大，去年1月 还高喊：计划未来十年内营收突破千亿元、线下开出超万家门店！ 一番话言犹在耳，结果 2024年的百果园关店近千家、近五年首次净利亏损、大股东频频减持套现…… 从过去的阳光玫瑰、草莓，到现在的榴莲、车厘子、蓝莓，一生从不亏待嘴的中国人再次证明： 在 14 亿吃货的庞大需求面前，什么水果贵族或水果刺客都得乖乖被招安。 以蓝莓为例，有批发商介绍，在蓝莓主产地云南和山东，收购价已下探至每公斤 60元左右，"今年是近 十年来蓝莓价格最低的一年"。 核心原因在于供给暴增。中国逆袭为全球最大蓝莓生产国， 2024年的种植面积达143.82万亩，较 2020年增长超44%。 让一种高端水果降价不稀奇，让它们集体下凡是真本事。 蓝莓"10元3盒"，比吃饭还便宜 近几年，不少网友表示，恩格尔系数不适用于中国， "恩格尔懂得哪门 ...

Core Viewpoint - The article highlights the journey of Wu Kaibo, a young farmer in Cixi, Ningbo, who transformed his family's vineyard by adopting innovative grape cultivation techniques and successfully entering the international market with his "Sunshine Rose" grapes [1][11][15] Group 1: Background and Initial Challenges - Wu Kaibo returned to manage his father's 20 acres of vineyard after his father's illness, initially growing the traditional "Kyoho" grapes which provided stable income [7] - He aimed to replace the old variety with the high-end "Sunshine Rose" grapes but faced significant challenges in the transition [7][9] Group 2: Learning and Development - Acknowledging the rapid changes in agriculture, Wu actively sought learning resources and participated in various training programs to enhance his cultivation skills [9] - Local government support played a crucial role in providing resources and services to new farmers like Wu, facilitating their growth and market access [9] Group 3: Achievements and Expansion - Wu's efforts led to a successful yield of 2000 to 2500 kilograms per acre, expanding his vineyard from 20 acres to 80 acres, generating an annual income of approximately 1.5 million yuan [11] - The increasing popularity of "Sunshine Rose" grapes has made them more affordable, prompting Wu to explore international markets for export [13] Group 4: International Market Entry - In October of the previous year, Wu's "Sunshine Rose" grapes were successfully sold in Australian supermarkets, marking a significant milestone in his export efforts [15] - Following this success, Wu plans to further expand into overseas markets and encourage neighboring farmers to join him in this venture [15]

2月上旬，260吨猕猴桃远销至俄罗斯和中亚国家；2月底，14吨"阳光玫瑰"葡萄出口至哈萨克斯 坦；5月初，760公斤新鲜蓝莓抵达俄罗斯莫斯科；山西、陕西油桃将陆续发往东南亚国家…… 今年以来，杨凌示范区的"出口日程表"排得满满当当。 截至目前，杨凌示范区已向哈萨克斯坦、吉尔吉斯斯坦、格鲁吉亚、俄罗斯等10余个国家出口鲜 果，涉及猕猴桃、蓝莓、柠檬、葡萄、脐橙、甜瓜、沃柑等10多个种类，共计近3000吨。 随着全球化和数字经济深入发展，跨境电商逐渐成为全球贸易的重要组成部分。 这两天，王斌和同事忙着筹备即将正式运营的农科云桥上合组织农业基地跨境电商产业园项目。 "跨境电商产业园模式为跨境电商企业提供了一个集成化的平台，能够帮助企业集群化发展。"王斌 介绍，农科云桥上合组织农业基地跨境电商产业园以跨境电商业务为核心，集办公、仓储、物流、展示 等功能于一体，将帮助跨境电商企业降低运营成本，提升效率和竞争力。 为有效降低水果在长途运输中的损耗，保障每一笔订单尽快落地，合作前期，杨凌现代农业国际合 作集团有限公司派遣专业团队深入当地，与客户面对面沟通洽谈，了解消费者的口味偏好、包装需求， 以保障水果顺利出海。 杨凌现代 ...