品质与服务升级

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报告:一季度我国消费市场呈现三大趋势
Xin Hua Cai Jing· 2025-05-14 14:58
Group 1 - The report highlights three major trends in China's consumer market for Q1 2025: policies and technological innovations boosting domestic demand, online content stimulating consumer discussions, and an upgrade in quality and services becoming a market development trend [1][2][3] - The top 10 consumer categories with the highest sales growth index in Q1 2025 include computer digital products, home appliances, healthcare, home decoration, office equipment, toys and models, fresh food, maternal and infant products, pet supplies, and outdoor sports [2] - The fastest-growing topics in consumer discussions for Q1 2025 include video games, travel, art collection, audio-visual books, financial services, local living, healthcare, cultural entertainment, computer digital products, and toys and models [2] Group 2 - The highest consumer satisfaction rate in Q1 2025 was for art collection, with a positive evaluation ratio of 97.8%, while video games and toys and models had lower positive evaluation ratios of 86.4% and 89.1%, respectively [3] - The report indicates that the growth index for computer digital consumption was 4.33, driven by promotional activities and policies that lowered consumption thresholds [2] - The report emphasizes the role of the Worth Buying Consumer Industry Research Institute in promoting standardization in the consumption field and sharing research outcomes with various stakeholders [3]