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叮咚买菜启动战略升级:组织架构调整,业务重心更聚焦于好商品打造
Xin Lang Ke Ji· 2025-05-20 10:40
Core Insights - The company has initiated an internal transformation aimed at enhancing product quality and differentiation, with a focus on the "4G" strategy of "Good Users, Good Products, Good Services, Good Mindset" [1][2] Group 1: Strategic Initiatives - The company has restructured its internal organization by dismantling the original product development center and establishing 10 independent business units, each led by a core executive, to enhance product development and operational efficiency [1] - A comprehensive app redesign is set to be completed in May, featuring a new "Quality Love" section that highlights high-quality and differentiated products [1][2] Group 2: Technological Enhancements - The app has introduced new features such as "AI Diet Manager" and AI model search, aimed at promoting quality consumption trends and enhancing user engagement in high-quality dietary choices [2] - The AI Diet Manager creates a health consumption loop by providing recipe recommendations and nutritional advice based on user health data, along with a voice interaction system for convenience [2] Group 3: Supply Chain Focus - The company is committed to a "narrow and deep" strategy, focusing on improving quality and efficiency across the supply chain, and is actively recruiting capable suppliers who share similar values to develop differentiated products [3]