品质检控体系升级

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美团“神抢手”设立更高标准准入体系,流量、补贴向优质商家倾斜
Sou Hu Cai Jing· 2025-05-08 12:17
Core Insights - Meituan's "Shenqiangshou" program is shifting its focus towards high-rated and quality merchants, providing significant resources and support to enhance their visibility and sales [1][3] - The program has upgraded its quality control system, raising the entry threshold for merchants, particularly excluding those with poor hygiene standards [1][3] Group 1: Financial Support and Resources - Starting from April 2, "Shenqiangshou" began offering financial support to quality merchants, covering over 10,000 chain restaurant brands and 200,000 small and medium-sized businesses, with top-performing brands receiving up to 500,000 yuan monthly and quality small merchants up to 10,000 yuan [3] - The program will invest over 100 million yuan monthly in exclusive subsidies for quality products, providing dedicated sections, fixed display positions, and weighted traffic resources [3] Group 2: Quality Control and Merchant Support - "Shenqiangshou" has established a higher standard for product quality entry, aiming to incubate over 100,000 popular products for quality merchants this year [3] - The program will conduct regular inspections of products within its ecosystem, eliminating low-quality merchants while increasing support for high-quality ones, ensuring that diligent operators receive appropriate market returns [3]