Core Viewpoint - Dalian Wanda Commercial Properties is advancing its digital ecosystem for commercial membership by systematically enhancing its capabilities and integrating various platforms to improve member engagement and sales performance [1] Group 1: Digital Ecosystem Development - The company plans to systematically and progressively advance its commercial membership digital ecosystem by 2025, focusing on foundational capabilities in the first quarter of the year [1] - Key milestones include the completion of member data cleansing and platform debugging by March 5, followed by the launch of a restructured CRM backend [1] - By August 27, the company achieved significant progress in data capabilities and multi-platform integration, completing the construction of group version mini-programs for all commercial projects [1] Group 2: Member Engagement and Marketing Strategy - The integration of WeChat, Alipay, and Douyin into a unified mini-program matrix, along with the establishment of a marketing automation platform and customer data analysis platform, supports the analysis of member consumption behavior and preferences [1] - In September, the company launched a connection between private domain WeChat and the CRM backend, enabling targeted management of high-value members [1] - The upcoming "Year-End Appreciation" event will combine brand heritage with community care, utilizing a three-dimensional tagging system to analyze member interactions and consumption records for personalized marketing [1]