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旗舰机纷纷对标Pro Max?小米潘九堂:对标很常见,苹果也搞抄袭
Xin Lang Cai Jing· 2026-01-13 11:54
Core Viewpoint - The practice of benchmarking flagship smartphone models against Apple's Pro Max is a common commercial strategy, utilized by major companies including Apple, Google, and others, which often involves imitation and adaptation [1][5]. Group 1: Industry Insights - Xiaomi's investment partner, Pan Jiutang, emphasizes that benchmarking is a prevalent business strategy, not limited to Chinese companies but also adopted by tech giants like Apple, Microsoft, and Google [1][5]. - Huang Xiaowen, co-founder and editor-in-chief of C Technology, suggests that many smartphone manufacturers may label their flagship models as Pro Max this year to reduce user recognition costs and marketing expenses [4][8]. Group 2: Company Specifics - The naming controversy surrounding Xiaomi's 17 series is highlighted, as it coincides with the launch of Apple's iPhone 17 series, leading some to accuse Xiaomi of riding on Apple's coattails [9]. - Xiaomi's mobile division president, Lu Weibing, clarifies that the naming of the Xiaomi 17 series was a result of long-term planning and not a hasty imitation, indicating that the decision was based on technological evolution and market strategy [9].