Core Insights - The rise of "commercial cultural tourism" in China signifies a shift from traditional business paradigms to a model that integrates cultural, emotional, and experiential elements into commercial spaces [1][2][9] Group 1: Drivers of Commercial Cultural Tourism - The emergence of commercial cultural tourism is driven by three core forces: functional replacement, demand upgrade, and communication revolution, which collectively shift commercial spaces from "efficiency-first" to "experience-led" environments [2] - The traditional advantages of physical retail are being undermined by e-commerce and instant retail, necessitating a search for new forms of value in offline spaces [3][4] Group 2: Changing Consumer Behavior - The new generation of consumers, particularly Gen Z and the emerging middle class, prioritize emotional engagement and cultural identity over mere product ownership, leading to a shift from functional satisfaction to spiritual participation in commercial spaces [5][6] Group 3: The Role of Social Media - Social media has transformed commercial spaces into self-promoting media, where memorable experiences can achieve rapid viral spread, altering the design logic of commercial environments to prioritize shareability and emotional resonance [7][8] Group 4: Redefining Success Metrics - The success of commercial projects is increasingly measured by their ability to generate cultural impact and community engagement rather than traditional metrics like foot traffic or sales volume [22] Group 5: New Operational Strategies - The operational approach in commercial spaces is evolving from a focus on physical location to creating unique experiences that can attract visitors from afar, emphasizing the importance of cultural storytelling and immersive events [9][10][11] Group 6: Case Studies - Examples such as Xi'an's "Daming Palace Night City" and Shanghai's "Shangsheng New Place" illustrate how projects with strong cultural narratives can become urban landmarks, attracting visitors and reshaping city perceptions [6][10] Group 7: Future Directions - Successful commercial projects will likely focus on extreme thematic experiences, operate with a narrative rhythm akin to a series, and deeply integrate local culture to foster emotional connections with consumers [18][19][20]