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企业家为什么爱去南极?
虎嗅APP· 2025-11-19 13:38
Core Viewpoint - The article discusses the contrasting perceptions of the Antarctic and Arctic regions, highlighting the growing popularity of Antarctic tourism among Chinese entrepreneurs and the unique experiences it offers compared to the Arctic [4][8][12]. Group 1: New Oriental's Anniversary and Public Reaction - On November 16, New Oriental celebrated its 32nd anniversary, with founder Yu Minhong expressing gratitude to employees and supporters from Antarctica, emphasizing themes of perseverance and hope [4]. - Some employees responded critically to Yu's message, sharing their own struggles and contrasting their situations with his Antarctic experience, leading to a wave of online commentary [5][6]. Group 2: Antarctic Tourism Trends - Antarctic tourism is becoming a significant choice for high-end travelers, with Chinese tourists reaching 11,705 in the 2024-2025 season, accounting for 10% of global visitors [8]. - In contrast, the Arctic attracts significantly fewer Chinese tourists, with estimates of 250-500 annually, highlighting the disparity in appeal between the two polar regions [8]. Group 3: Reasons for Antarctic Appeal - The Antarctic is perceived as more mysterious and less accessible than the Arctic, which is home to several countries and has more familiar landscapes [9][10]. - The extreme conditions and unique geography of Antarctica, including its vast ice-covered landmass, contribute to its allure as a destination for adventure and exploration [10]. Group 4: Entrepreneurial Interest in Antarctica - Notable Chinese entrepreneurs, such as Hu Run and Wang Shi, have visited Antarctica, indicating its status as a prestigious destination for business leaders [12]. - The high costs associated with Antarctic travel, ranging from 250,000 to 800,000 yuan for a 10-15 day trip, align with the luxury and exclusivity sought by this demographic [14][15]. Group 5: High-End Custom Services - The emergence of high-end custom travel services for Antarctic tourism caters to the needs of business networking and personal growth, offering unique experiences that blend nature and social interaction [16][17]. - Promotional materials for these trips emphasize the combination of natural beauty, personal reflection, and valuable networking opportunities among elite business leaders [17].