Core Viewpoint - The transformation of KTV is centered around the reconstruction of commercial space value, focusing on what users can create rather than what brands provide [1][17]. Group 1: KTV as a Fitness Alternative - Young people are increasingly viewing KTV as a viable alternative to traditional gyms, integrating singing into their fitness routines [2][4]. - Users like Cheng Jie have reported significant calorie burn while singing, with one session burning over 700 calories [3]. - Social media trends such as KTV减肥 (KTV weight loss) are gaining traction among younger demographics, highlighting the blend of enjoyment and fitness [5][6]. Group 2: KTV Industry Challenges - The KTV industry faces declining market size, with projections indicating a market scale of approximately 633.73 billion yuan in 2024, down 0.99% year-on-year [15]. - The number of KTV-related enterprises has decreased from 120,000 nine years ago to about 72,000 as of November 2025 [15]. - The rise of alternative entertainment options like escape rooms and live houses has diverted the core audience away from traditional KTV [15]. Group 3: KTV Brand Innovations - KTV brands are innovating by integrating fitness elements, such as dance and exercise routines, into their offerings [10][11]. - Companies like Pure K and Star Gathering are collaborating with fitness influencers to create engaging content that combines singing and exercise [10][12]. - The introduction of new business models, such as smaller, more flexible venues and AI-enhanced experiences, is being adopted to attract a broader audience [16][17]. Group 4: User Engagement and Experience - KTV venues are increasingly focusing on user-generated content and interactive experiences, such as dance challenges and social media engagement [12][17]. - The concept of "KTV 100 Ways to Play" has successfully attracted over 60,000 customer visits, showcasing the demand for diverse entertainment options [12]. - Brands are exploring new revenue streams through virtual gifts and competitive events, shifting away from traditional profit models [17].