Core Viewpoint - The transformation of KTV is centered around the reconstruction of commercial space value, focusing on what users can create rather than what brands provide [1][17]. Group 1: KTV as a Fitness Alternative - Young people are increasingly viewing KTV as a viable alternative to traditional gyms, integrating singing into their fitness routines [2][4]. - Users like Cheng Jie have reported significant calorie burn while singing, with one session burning over 700 calories [3]. - Social media trends such as KTV减肥 (KTV weight loss) are gaining traction among younger demographics, highlighting the blend of enjoyment and fitness [5][6]. Group 2: KTV Industry Challenges - The KTV industry faces declining market size, with projections indicating a market scale of approximately 633.73 billion yuan in 2024, down 0.99% year-on-year [15]. - The number of KTV-related enterprises has decreased from 120,000 nine years ago to about 72,000 as of November 2025 [15]. - The rise of alternative entertainment options like escape rooms and live houses has diverted the core audience away from traditional KTV [15]. Group 3: KTV Brand Innovations - KTV brands are innovating by integrating fitness elements, such as dance and exercise routines, into their offerings [10][11]. - Companies like Pure K and Star Gathering are collaborating with fitness influencers to create engaging content that combines singing and exercise [10][12]. - The introduction of new business models, such as smaller, more flexible venues and AI-enhanced experiences, is being adopted to attract a broader audience [16][17]. Group 4: User Engagement and Experience - KTV venues are increasingly focusing on user-generated content and interactive experiences, such as dance challenges and social media engagement [12][17]. - The concept of "KTV 100 Ways to Play" has successfully attracted over 60,000 customer visits, showcasing the demand for diverse entertainment options [12]. - Brands are exploring new revenue streams through virtual gifts and competitive events, shifting away from traditional profit models [17].

Core Insights - KTV is increasingly being viewed as a fitness venue by young people, combining enjoyment with physical activity [1][2][6] - The trend is driven by social media engagement, where users share their experiences of singing as a form of exercise [2][3] - KTV brands are adapting to this trend by incorporating fitness elements into their offerings, such as dance routines and workout videos [6][12] Group 1: User Experiences - Users like Cheng Jie and Wan Ning have found that singing in KTV can burn significant calories, with Cheng burning over 700 calories in three hours [1][3] - Wan Ning reported improvements in his physical fitness, including increased lung capacity and faster running times, attributed to his KTV singing sessions [3] - The social aspect of KTV, where friends gather to sing and dance, enhances the overall experience, making it a fun and engaging way to stay active [5][8] Group 2: Industry Adaptation - KTV brands are responding to the decline in traditional KTV popularity by diversifying their offerings to include fitness-related activities [11][12] - Innovations include integrating dance routines and fitness videos into the KTV experience, as seen in partnerships with popular platforms like Bilibili [6][12] - The shift towards a multi-functional space aims to attract a younger audience seeking a blend of entertainment, social interaction, and fitness [11][12] Group 3: Market Trends - The KTV industry is facing challenges, with a significant decline in the number of KTV establishments and market size, projected to be around 633.73 billion yuan in 2024 [11] - New entertainment options such as escape rooms and live music venues are drawing audiences away from traditional KTV [11] - KTV brands are exploring new business models, including smaller venues and enhanced user experiences, to remain competitive in the evolving entertainment landscape [12][13]

Core Insights - KTV is emerging as a popular alternative for fitness among young people, combining enjoyment with physical activity [1][2][6] - The trend is driven by social media engagement, where users share their experiences of singing as a form of exercise [2][3] - KTV brands are adapting to this trend by incorporating fitness elements into their offerings, such as dance routines and workout videos [6][9] Group 1: User Experiences - Users like Cheng Jie and Wan Ning have found that singing in KTV can burn significant calories, with Cheng burning over 700 calories in three hours [1][3] - Wan Ning reported improvements in his physical fitness, including increased lung capacity and faster running times, attributed to his KTV singing sessions [3][4] - The social aspect of KTV, where friends gather to sing and dance, enhances the overall experience, making it feel less like a workout and more like a fun activity [5][6] Group 2: Industry Adaptation - KTV brands are innovating by offering new features such as dance routines and fitness-related content, responding to the demand for more engaging experiences [6][9] - The introduction of "KTV fitness" concepts, such as dance-along videos and interactive singing sessions, aims to attract a younger audience seeking multifaceted entertainment [6][11] - Companies are shifting from traditional business models to more dynamic ones, integrating various entertainment forms like dance, social gaming, and live performances [12][14] Group 3: Market Trends - The KTV industry is facing challenges, with a decline in the number of establishments and market size, prompting a need for transformation [11][12] - The market size for the karaoke industry is projected to be approximately 63.37 billion yuan in 2024, showing a slight decline from previous years [12] - The rise of alternative entertainment options, such as escape rooms and live music venues, has contributed to the shifting preferences of younger consumers [12][14]