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地产经纬|“网红商场”热度退潮?恒基·旭辉天地回应招商情况
Xin Hua Cai Jing· 2025-06-27 06:23
Core Viewpoint - The recent rumors about the high vacancy rate of the Hengji Xuhui Tiandi project in Shanghai's Xintiandi area are unfounded, as the project claims to have a leasing rate exceeding 90% [1][2]. Group 1: Project Overview - Hengji Xuhui Tiandi, designed by Pritzker Prize-winning architect Jean Nouvel, opened in April 2021 and quickly became a popular commercial destination known for its distinctive architectural style [1]. - The project features a total construction area of approximately 45,000 square meters and is recognized for its striking "Danxia Red" facade and green plant walls [1]. Group 2: Market Response and Brand Introduction - The project manager, Shao Feng, reported that the current leasing rate has surpassed 90% and highlighted the introduction of several new brands, including a pet-friendly restaurant, a high-end bicycle store, and various dining establishments [2]. - The project has undergone a transformation this year, focusing on attracting brands related to outdoor activities, pet services, and dining, in response to changing consumer trends [2]. Group 3: On-Site Observations - An on-site visit revealed that the exterior vertical greenery and the red-green design continue to attract attention, with several cafes and restaurants experiencing good foot traffic [3]. - Many storefronts displayed "grand opening" flower baskets, indicating new businesses preparing to launch, while some locations were marked with signs announcing upcoming brands [3].