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“商乘同源”破局城配痛点,比亚迪T4轿卡开启“用户驱动”新时代
第一商用车网· 2025-11-24 17:18
Core Insights - The electric logistics market is accelerating rapidly, with BYD's new electric truck T4 launched at the Wuhan Commercial Vehicle Exhibition, indicating a strategic entry into the electric small truck segment [1][4][16] Market Trends - The penetration rate of electric vehicles in urban logistics has surpassed 20%, shifting from policy-driven to a dual pull of technology and demand [4][16] - Users now recognize that electric vehicles are essential for profitability, especially given the high operating costs of traditional fuel vehicles [4][6] Product Strategy - BYD's T4 aims to address unmet user needs for both load capacity and driving comfort, breaking the traditional focus on one aspect over the other [6][8] - The T4 is designed for "last-mile" logistics, catering to the demand for rapid delivery in fragmented logistics scenarios [8][13] Technical Advantages - The T4 incorporates a "commercial and passenger shared" design philosophy, leveraging technology from BYD's passenger vehicle division to enhance comfort and intelligence [10][12] - Features include an X-EPS steering system for reduced driver fatigue and a DiLink system for voice control of various functions, enhancing user experience [10][12] Market Positioning - BYD is committed to a long warranty of 10 years or 800,000 kilometers, reflecting confidence in its product quality and performance [12][16] - The T4 is positioned to meet diverse market needs with plans for multiple battery versions and wheelbase options [13][14] Future Outlook - The demand for small electric logistics vehicles is expected to grow significantly, particularly in markets like China, Japan, and South Korea [13][16] - BYD aims to build a comprehensive competitive advantage through smart, ecological, and collaborative systems, moving beyond single product selling points [13][14]