Core Viewpoint - The service industry is a key driver for Shandong's economy, with its value-added expected to account for 53.1% of the province's GDP in 2024, and a growth rate of 5.8% in the first half of this year, surpassing overall GDP growth [1] Group 1: Measures to Support Service Industry - Shandong has introduced 42 measures to support the service industry, focusing on solving problems for enterprises and expanding market opportunities [1] - Key sectors such as wholesale and retail, transportation, finance, and real estate, which account for 54.7% of service industry value-added, are prioritized for support to stabilize operations and enhance growth [2] - The government will streamline support for large enterprises in key sectors, allowing them to directly connect with provincial authorities for assistance [2] Group 2: High-End Productive Services Development - The focus is on enhancing the quality of service development, particularly in high-end productive services like AI, industrial internet, and technology services [4] - Financial support includes a new budget of 100 million yuan for high-growth enterprises, with individual project subsidies up to 200,000 yuan [4] - The initiative aims to attract international consulting firms and enhance competitiveness in sectors like AI and big data [5] Group 3: Consumer Market Activation - The measures aim to boost consumer confidence and demand, enhancing service quality and profitability for businesses [6] - In the cultural tourism sector, Shandong has seen significant growth, with 410 million visitors and tourism revenue exceeding 500 billion yuan, both achieving nearly 10% growth [7] - Upcoming initiatives will focus on expanding tourism offerings and enhancing consumer experiences through various events and activities [7] Group 4: Improving Quality of Life - The measures include initiatives to enhance elderly care and childcare services, tapping into the potential of these sectors [8] - The government aims to increase the number of registered home service companies to over 850 by the end of the year, promoting a credit system for the industry [8] - Seasonal activities will be organized to stimulate demand in health and home service sectors, contributing to overall service consumption growth [8]