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贵州茅台:上半年完成了既定经营任务,未来要给消费者提供满满的情绪价值
Cai Jing Wang· 2025-07-08 03:19
Core Viewpoint - Guizhou Moutai is focusing on transforming its business model from a product-centric approach to a service-oriented one, emphasizing consumer engagement and high-quality service delivery [1][2] Group 1: Market Strategy - In the first half of 2025, Guizhou Moutai maintained strategic determination and confidence in development, effectively implementing the decisions made by the group’s leadership [1] - The company aims to shift from a "channel-centric" to a "consumer-centric" approach, actively responding to market challenges and seizing development opportunities [1] Group 2: Service Enhancement - Guizhou Moutai plans to enhance service quality by focusing on consumer needs, accurately targeting customer segments, and optimizing the entire service process [1][2] - The company intends to establish a service assessment mechanism and promote a "service revolution" to improve the perceived service quality among distributors and consumers [2] Group 3: Brand and Cultural Engagement - There is a commitment to increase market investment, strengthen brand positioning, and transform cultural experience centers to provide consumers with richer and more meaningful service experiences [2] - Guizhou Moutai emphasizes the importance of maintaining a "clear and friendly" relationship with distributors, fostering communication, and building a healthy and transparent cooperation ecosystem [2]