就如何提升服务质量，张德芹指出，要牢牢把握"服务"核心，以消费者为中心，从"找到消费者、为消 费者提供服务"入手，精准定位目标客群，拓展多元触达渠道，优化服务全流程。 要拿出过硬的措施，建立服务考核评价机制，做好"服务革命"，真正让经销商和消费者感受到茅台的服 务温度。要加大市场投入力度，强化品牌定位宣传，推动文化体验馆转型发展，进一步做好系列文化活 动，从产品体验、品牌认知到文化共鸣等维度为消费者提供更丰富、更立体、更有"仪式感"的服务与价 值。 要强化执行力，在姿态上"俯下身子"，在行动上"沉到一线"，深入研究分析市场情况，真正帮助经销 商、消费者解决问题。要与经销商保持"亲清"关系，强化沟通机制，畅通信息渠道，把经销商视为共同 开拓市场的战友，构建健康、透明、公正的合作生态。 7月8日，贵州茅台（600519）公众号发布贵州茅台酒销售有限公司2025年半年市场工作会召开的消息。 当中介绍，2025年上半年，销售公司始终保持战略定力、坚定发展信心，不折不扣落实集团党委和经营 班子各项决策部署，深度践行"卖酒向卖生活方式"转变，高效统筹需求端、供给端、渠道端"三端"共 振，完成了既定经营任务，为下半年进一步 ...

Core Viewpoint - The transformation from "selling liquor" to "selling lifestyle" is being emphasized in Guizhou, with a focus on enhancing consumer experiences through innovative offerings and cultural integration [1][10]. Group 1: Industry Transformation - Guizhou is prioritizing the shift from traditional liquor sales to lifestyle-oriented experiences, creating new consumption scenarios in the cultural and tourism sectors [1][9]. - The establishment of the "Pray Wine House" in Multi-colored Guizhou City represents a strategic move to integrate liquor with local culture and tourism, aiming to create a unique consumption space that reflects Guizhou's ethnic characteristics [3][5]. Group 2: Innovative Offerings - The "Pray Wine House" features a variety of creative cocktails inspired by local flavors, such as "Ginger Good" and "Sour Soup Without Fish," showcasing Guizhou's rich liquor culture [3][5]. - The introduction of an AI customization feature allows customers to personalize their liquor bottles, enhancing the product's sentimental value and branding opportunities for businesses [5][9]. Group 3: Expansion Plans - The company plans to establish 16 high-quality liquor experience stores in Guizhou's scenic areas by 2025, focusing on immersive experiences and cultural displays to attract consumers [7][9]. - The "Beautiful Wine Street" has successfully attracted over 10 well-known domestic and international brands, creating a diverse ecosystem that combines local and international liquor offerings [9][10]. Group 4: Cultural Events and Engagement - Multi-colored Guizhou City has hosted various cultural events, such as the "Colorful Starry Show," to enhance consumer engagement and promote the integration of music, dining, and liquor experiences [9][10]. - The company aims to deepen emotional connections with consumers by designing experiences that resonate with social attributes and cultural themes [10].

Group 1 - The "Guarding Consumption" campaign initiated by the Liu'an Market Supervision Administration focuses on protecting consumer rights and has led to the investigation of several cases related to consumer rights violations [1][2][3][4][5][6] - Liu'an Market Supervision Administration imposed a fine of 40,000 yuan on Guangzhou Mingjiang Decoration Design Engineering Co., Ltd. for illegally collecting and using consumer personal information without consent, violating the Consumer Rights Protection Law [1] - A fine of 66,900 yuan was imposed on Anhui Xiangkou Piaopiao Food and Beverage Co., Ltd. for infringing on registered trademark rights and publishing false advertising, violating both Trademark Law and Advertising Law [2] - A fine of 46,800 yuan was levied against an individual named Liang for selling counterfeit products that infringed on the registered trademark of Guizhou Moutai Distillery, highlighting the enforcement of trademark protection [3] - The Liu'an Jin'an District Market Supervision Administration fined a health care center 10,000 yuan for false advertising regarding the health benefits of a product, which was found to be a regular food item [4][5] - A fine of 10,000 yuan was imposed on Anhui Yuntong Plastic Technology Co., Ltd. for producing and selling substandard products, as determined by quality inspections [5] - Liu'an Market Supervision Administration fined a health care center 100,000 yuan for misleading commercial promotions that falsely claimed health benefits for their products, violating competition laws [6]

Core Insights - Chinese brands are evolving towards deeper cultural engagement and emotional resonance, moving from mere scale expansion to a focus on brand value and identity [1] - The rise of traditional culture in branding is becoming a significant trend, with nearly 79% of young consumers indicating that products incorporating national cultural elements enhance their purchase intent [1][2] Group 1: Cultural Empowerment in Branding - Traditional culture is being revitalized and integrated into various consumer scenarios, with brands leveraging cultural heritage to enhance their market presence [2][4] - The success of the film "Nezha: Birth of the Demon Child" has led to a surge in brand collaborations, with its IP licensing fees increasing from 5 million to 9 million yuan, and over 20 brands engaging in cross-industry partnerships [3][4] - Brands like Mengniu Dairy have effectively utilized cultural IPs, creating promotional content that resonates with consumers and aligns with their brand values [5] Group 2: Traditional Culture as a Brand Asset - Traditional cultural IPs are becoming valuable assets for various industries, particularly in the liquor sector, where companies like Shede Liquor are launching themed products based on cultural figures [9] - The integration of traditional culture into branding is seen as a way to establish emotional connections with consumers, enhancing brand differentiation [10][12] - Companies are increasingly emphasizing their historical and cultural heritage in marketing strategies, with brands like Wuliangye and Luzhou Laojiao highlighting their traditional brewing techniques and historical significance [12][17] Group 3: Experiential and Digital Integration - Retailers like Wangfujing are creating immersive cultural experiences, such as the "Yiyun Dunhuang Digital Museum," to engage consumers and enhance the shopping experience [18][19] - The blending of cultural elements with consumer experiences is seen as a pathway for brands to elevate their market positioning and foster emotional connections with customers [20][21] - The approach involves not just superficial integration of cultural elements but a deeper alignment with the brand's core values and identity [20]

明天又要开盘了，简单把周末的事情捋一捋。 1、以色列在北京时间周六上午袭击了伊朗，作为对月初伊朗攻击以色列的报复行动。这个详细可以看我昨天的文章，总的来说就是比较克制，打击目标 以军事设施为主，但却刻意避开了核设施，释放了不愿战争扩大化的信号。接下来皮球踢到伊朗这边，如果他们执意要保持在国民心目中的强硬形象，就 必须进行反击报复，但明眼人都看得出来他们也不想打。 这件事对金融是轻微利空，尤其是攻击的时间还挑在周六，给了市场足够的时间缓冲情绪，我认为影响不会很大。 3、周五最显著的板块就是涨了9%+的光伏，这里面固然有近期行业出现反转趋势的原因，但导火索可能又是一次小作文的传播，说是工信部下个月要出 台限制能耗的政策。记者去问了隆基和通威的人，这种就是素材没得写了硬充篇幅，在中国红头文件没下来，底下的企业就算听到风声也不会和媒体说 的。至于小作文，前段时间官方说要严厉打击，但根据我的观察，如果你传播的是利好小作文，最多删除了事，如果你传播的是利空小作文，那你就等着 吃铁拳。 但多想一层，传播利好小作文有可能是假的，毕竟有利益驱使。但传播利空小作文往往是真的。 4、基金出了三季报，里面显示中央汇金（也就是传统意义 ...