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苏州吴江区永辉超市“胖东来模式”调改进程加速
Sou Hu Cai Jing· 2025-07-04 13:17
Core Insights - The article highlights the rapid development of the Wujiang District's Taihu New City as a modern service industry hub and a demonstration area for urban integration, under the strategic framework of Suzhou's "One Core and Four Cities" initiative [1] - The successful opening of the first store in Suzhou, the Taicang Wanda store, which achieved a 334% year-on-year increase in sales and a 189% rise in foot traffic, sets a strong precedent for the new Wujiang store [1][2] Company Developments - The Wujiang Wuyue Plaza store, which is the first "Fat Donglai" model store in the Wujiang District, opened on July 3, featuring significant upgrades in product offerings, store environment, and service quality [1][2] - The product assortment was dramatically revamped, with 7,440 items removed (a 79.6% elimination rate) and 5,093 new selected items added, achieving a 54.5% introduction rate of new products [2] - The overall product structure now meets over 80% of the "Fat Donglai" standards, creating a three-dimensional matrix of "people's livelihood quality products + Jiangnan characteristics + quality selection" to cater to local consumer demands [2] Marketing and Consumer Engagement - The launch of the "717 Good Eating Festival" on July 1 is a key initiative aimed at enhancing the shopping experience, focusing on "good shopping, good brands, good quality, and good food" [2][3] - Over 100 potential new products were selected for the festival, emphasizing health and unique experiences, alongside more than 100 core high-repurchase items to meet essential consumer needs [3] Employee Welfare and Development - The store's employee base has significantly expanded, with frontline employee salaries increasing from 4,000 yuan to 4,900 yuan, marking a 22.5% rise [7] - Employee benefits have been enhanced, including 10 days of paid annual leave for employees with over one year of service, free meals, and improved working conditions [7] - The company is implementing a "Craftsman Plan" to cultivate skilled workers, aiming to elevate their roles from "service providers" to "retail craftsmen" with potential salaries reaching 10,000 yuan [7] Future Plans - The company plans to continue learning from the successful experiences of the "Fat Donglai" model and accelerate the renovation of stores nationwide [8] - With the addition of the Wujiang Wuyue store, the total number of renovated stores has reached 125, with a goal of completing renovations for 200 stores by September 30 of this year [8]