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线下日均消费67.6亿元!上海“五五购物节”成绩单出炉
Guo Ji Jin Rong Bao· 2025-06-27 10:30
Group 1 - The "Five-Five Shopping Festival" in Shanghai has generated a total offline consumption amount of 378.5 billion yuan, with an average daily consumption of 6.76 billion yuan, reflecting a year-on-year growth of 10.0% [1] - The introduction of "shopping district consumption vouchers" has significantly boosted sales, with a total sales amount of 530 million yuan driven by these vouchers, achieving a leverage effect exceeding 5 times [4] - In May, Shanghai's total retail sales of consumer goods reached 151.67 billion yuan, marking a year-on-year increase of 7.5%, with growth in categories related to shopping districts such as textiles and high-quality food [4] Group 2 - The retail sales in monitored shopping districts increased by 2.1% year-on-year from January to May, with 15 districts exceeding a 10% growth rate [7] - The customer traffic in key monitored shopping districts grew by 8.5% year-on-year, indicating a strong recovery in consumer activity [7] - The upgrade of the "Jinji North Life Plaza" to "Jin Qiao Ri Yue Guang Center" signifies a strategic move to enhance regional commercial capabilities, aligning with Shanghai's urban development plans [8] Group 3 - The upcoming "Shanghai Summer" international consumption season will introduce various vibrant activities and themed products, aiming to enhance the consumer experience across different districts [9] - Each district is set to create unique consumption scenarios, such as "Binhai Cruise + Consumption" in Baoshan and "Night Economy + Automotive Life" in Putuo, to attract more visitors and boost local economies [9] - The Shanghai Municipal Commission of Commerce emphasizes the importance of developing top-tier shopping districts to enhance the city's competitiveness and urban profile [9]