商圈高质量发展
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报告:广东头部商圈需要从规模扩张转向质量跃升
Zhong Guo Xin Wen Wang· 2025-09-19 13:50
Core Insights - The report emphasizes that Guangdong's commercial districts need to shift from scale expansion to quality improvement, guided by an index system to leverage strengths and address weaknesses [1][2]. Group 1: Commercial District Development Strategies - Optimize commercial district layout to break the dominance of single-core areas, promoting balanced multi-core development and equitable resource distribution [1][2]. - Enhance brand aggregation effects by attracting high-end brands and promoting first-store economies to increase the attractiveness and competitiveness of commercial districts [1][2]. Group 2: Innovation and Cultural Integration - Drive business model innovation and strengthen smart commercial district construction to create unique consumer experiences that meet diverse and personalized consumer demands [2]. - Deepen the integration of culture, commerce, and tourism by exploring Lingnan cultural connotations to enhance the cultural appeal of commercial districts [2]. Group 3: Quality Improvement Initiatives - Improve service levels, optimize traffic organization, and enhance supporting facilities to elevate consumer experiences [2]. - The report suggests that leading commercial districts should transition to quality enhancement, while mid-tier districts focus on distinctive breakthroughs, and lower-tier districts should address shortcomings through policy support [2]. Group 4: Case Study - Beijing Road Commercial District - Beijing Road is highlighted as a national model for pedestrian streets, showcasing strong comprehensive competitiveness, cultural influence, and service capabilities [2]. - The district combines traditional culture with modern commerce, hosting various cultural events that attract both tourists and locals, thus enhancing its vibrancy [4][5].