12月12日上午，"共筑新生态·携'首'创未来——2025成渝双城核心商圈指数、中国商圈商业力指数榜单发布会"在成都春熙路商圈成功举办。会上 发布了"中国商圈商业力指数榜单"，其中，春熙路商圈在年度榜单中位列全国顶级商圈第四，比去年上升一名。 ▲发布会现场 春熙路商圈跃升第四 打造科技与消费深度融合的新标杆 商圈作为构建城市商业发展新格局的重要支撑，是促进消费升级的重要平台。发布会上，赢商网发布了2025"中国商圈商业力指数榜单"。该榜单分析报告来 源于赢商大数据，赢商大数据是覆盖全国368城、2000+商圈的城市商业运行监测数据。该数据基于商圈人口规模、交通配套、商业规模、商业档次、商业 多样性、商业活力以及商业潜力等要素，形成商圈商业综合评价指标体系，通过多维数据和城市对比分析，预判全国商圈商业发展方向，洞察商业新商机。 | | >在2025年市场竞争日趋激烈的态势下,春熙路商圈与天河路-珠江新城 | | 2025年度《中 | | --- | --- | --- | --- | | TOP1-20 | | TOP21-40 | | | 商圈名称 | 城市 | 商圈名称 | 城市 | | CBD費圈 | 北 ...

Core Insights - The article highlights the contrasting situation of the Tianhe Road commercial district in Guangzhou, which remains vibrant and attracts significant foot traffic despite the rise of online shopping [2][3]. Group 1: Commercial Performance - Tianhe Road commercial district, known as "the first commercial circle in South China," spans approximately 2.8 kilometers and houses 25 large commercial complexes with over 10,000 merchants [2]. - The average daily foot traffic in the Tianhe Road commercial district is around 1.5 million, demonstrating its strong consumer engagement and spending power [3]. Group 2: Strategies for Attracting Consumers - The district's success is attributed to a shift in business strategy, focusing on enhancing consumer experience rather than merely collecting rent from merchants [4]. - Merchants in the district emphasize offering unique products, with many first stores in South China and China located here, creating a draw for consumers seeking exclusive items [5]. - The physical space has been transformed to include attractions like aquariums and climbing walls, turning shopping centers into urban lifestyle hubs that offer more than just retail [6]. Group 3: Enhanced Services and Government Support - The Tianhe district has improved service offerings, such as pet-friendly spaces and multilingual support for international visitors, enhancing the overall shopping experience [7]. - The local government has streamlined processes for merchants, reducing bureaucratic hurdles and fostering a collaborative environment between government, business associations, and enterprises [8]. - The establishment of a cooperative model among government, business associations, and enterprises has created a fair and vibrant commercial environment, allowing for differentiated development among merchants [8].

Group 1 - The article emphasizes the transformation of traditional commercial districts into integrated experience spaces that combine various elements such as art, dining, and design, catering to modern consumers who value emotional and experiential purchases [1][2] - The concept of commercial districts is evolving to become not just shopping areas but also cultural and vibrant spaces that enhance consumer engagement and promote local culture, as seen in the bustling activities in Tianjin's Nankai District [1][2] - Successful commercial districts are described as "emotional magnets," serving as platforms for emotional expression, cultural representation, and identity recognition, which are crucial for attracting consumers and enhancing their shopping experience [2] Group 2 - The integration of local culture and unique characteristics into commercial offerings is essential for enhancing consumer loyalty and driving diverse business development, as demonstrated by various innovative approaches in different regions [2] - The article highlights that the vitality of consumption and urban development can be observed through the changing demands and scenarios in commercial districts, while the fundamental logic of business development remains focused on winning consumer hearts [2]

Group 1 - The National Day and Mid-Autumn Festival holidays serve as a critical period for major commercial districts to enhance competitiveness through "new formats + strong experiences," breaking the homogenization bottleneck and activating consumer potential [1][2] - In Beijing, the China Open and WTT Grand Slam events have significantly boosted sports consumption and revitalized surrounding commercial areas, with limited edition merchandise becoming popular among fans [1][2] - The "Park + Business District" model in Beijing's Chaoyang District connects cultural experiences with shopping, leading to an expected 10% increase in foot traffic during the autumn consumption season [2][3] Group 2 - Shanghai's Jing'an District has launched a multi-dimensional cultural tourism and commerce platform, featuring the "Jing'an GO Consumption Wristband," which enhances consumer interaction and experience through data-driven insights [3] - The platform aims to improve customer flow conversion efficiency by optimizing shopping scenarios and service quality, with a series of themed activities planned for the holiday period [3] - Chengdu's Kuanzhai Alley is innovating by introducing interactive cultural exhibitions to enhance visitor engagement and extend their stay, showcasing the city's unique charm [4]

Core Insights - The report emphasizes that Guangdong's commercial districts need to shift from scale expansion to quality improvement, guided by an index system to leverage strengths and address weaknesses [1][2]. Group 1: Commercial District Development Strategies - Optimize commercial district layout to break the dominance of single-core areas, promoting balanced multi-core development and equitable resource distribution [1][2]. - Enhance brand aggregation effects by attracting high-end brands and promoting first-store economies to increase the attractiveness and competitiveness of commercial districts [1][2]. Group 2: Innovation and Cultural Integration - Drive business model innovation and strengthen smart commercial district construction to create unique consumer experiences that meet diverse and personalized consumer demands [2]. - Deepen the integration of culture, commerce, and tourism by exploring Lingnan cultural connotations to enhance the cultural appeal of commercial districts [2]. Group 3: Quality Improvement Initiatives - Improve service levels, optimize traffic organization, and enhance supporting facilities to elevate consumer experiences [2]. - The report suggests that leading commercial districts should transition to quality enhancement, while mid-tier districts focus on distinctive breakthroughs, and lower-tier districts should address shortcomings through policy support [2]. Group 4: Case Study - Beijing Road Commercial District - Beijing Road is highlighted as a national model for pedestrian streets, showcasing strong comprehensive competitiveness, cultural influence, and service capabilities [2]. - The district combines traditional culture with modern commerce, hosting various cultural events that attract both tourists and locals, thus enhancing its vibrancy [4][5].