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客流增2000+、复购涨近10%,12月全国商场的“留客难题”解决了?
Sou Hu Cai Jing· 2026-01-27 07:13
Core Insights - The report indicates a significant increase in the repurchase rate of shopping malls across various dimensions, with a notable rise in consumer loyalty and foot traffic [2][4][5]. Summary by Category Overall Repurchase Rate - The national shopping mall repurchase rate reached 50.27% in December 2025, reflecting a year-on-year increase of 9.6 percentage points [6][5]. - The average repurchase rate for national shopping malls throughout 2025 was 44.01%, surpassing the average from the previous year by 6.26 percentage points [5]. Sample City Malls - Sample city malls recorded a repurchase rate of 45.40% in December, which is a 7.25 percentage point increase year-on-year [8][5]. - The average repurchase rate for sample city malls in 2025 was 40.27%, with December's rate exceeding this average by 5.13 percentage points [8]. Large-Scale Malls - Large-scale sample malls had a repurchase rate of 39.43% in December, marking a year-on-year increase of 3.62 percentage points [10]. - The average repurchase rate for large-scale malls in 2025 was 35.43%, which is 4 percentage points higher than the annual average [10]. Medium-Scale Malls - Medium-scale sample malls achieved a repurchase rate of 47.07% in December, with a year-on-year increase of 4.46 percentage points [12]. - This rate is the second highest for medium-scale malls in 2025, following April's rate of 48% [12]. Small-Scale Malls - Small-scale sample malls reported a repurchase rate of 42.31% in December, reflecting a 5.08 percentage point increase year-on-year [15]. - The average repurchase rate for small-scale malls throughout 2025 was 38.58%, with December's rate exceeding this average by 3.73 percentage points [15].