Core Insights - The "ticket root economy" is gaining popularity, with innovative interactive methods like "ticket discounts," "shopping district benefits," and "stamp exchange for gifts" being implemented to enhance consumer engagement and drive spending [1][2] - The integration of ticketing with other sectors such as retail and dining is creating a new consumption model that extends the consumer experience beyond the theater, leading to increased sales for participating businesses [1][2] Group 1 - The "ticket root+" initiative allows a theater ticket to provide discounts at bookstores and opportunities to exchange for popular cultural products, attracting many consumers [1] - During the invitation exhibition, many performances were sold out, and participating merchants saw a nearly 30% increase in sales compared to the previous period [1] Group 2 - The development of the ticket root economy is seen as a way to expand the enthusiasm for theater into other areas, creating a cultural consumption festival [2] - Beijing's rapid development as a cultural center and the increase in theater performances are meeting the spiritual needs of citizens and tourists, while also providing a fertile ground for "performing arts+" to stimulate consumption [2] - The "ticket root+" strategy is a means to activate consumption and serves as a subtle marketing tool, but the challenge remains to avoid homogenization and to create unique and deep experiences [2]