Core Viewpoint - The Jinling Hotel Group is leveraging the ongoing Jiangsu Province Urban Football League ("Su Super") to enhance consumer engagement through a summer marketing campaign called "Jinling Bites Battles," integrating sports, hospitality, and local cuisine to create a comprehensive consumer experience [1][2]. Group 1: Marketing Strategy - The campaign aims to stimulate consumption by combining sports events with local culinary offerings, creating a one-stop experience of "watching matches + accommodation + dining" [1][2]. - Jinling Hotel Group is utilizing its extensive hotel network across 13 cities in Jiangsu to offer unique products and services tailored to local cultures and the football events [2]. - Various promotional activities include discounts and complimentary services for guests attending matches, enhancing the overall experience [2]. Group 2: Target Audience Engagement - The marketing strategy targets younger consumers by employing new media techniques such as short videos and internet trends to creatively promote the brand [3]. - Hotels are producing original content related to food preparation, cultural stories, and match highlights, encouraging user interaction and organic brand promotion on social media [3]. - Innovative promotional methods, such as fast-paced video editing showcasing exclusive dining offers, are being used to capture the attention of younger audiences [3]. Group 3: Brand Positioning and Innovation - The Jinling brand is recognized as a benchmark in the tourism service industry in Jiangsu, known for its high service quality and cultural heritage [4]. - The group is implementing a cross-industry marketing model that integrates business travel, culture, and sports, utilizing digital marketing and AI tools to create a closed-loop experience of online engagement and offline interaction [4]. - The focus on differentiated service offerings, including room, dining, and membership benefits, enhances consumer perception of the Jinling brand's cultural appeal and service innovation, leading to improved brand influence and operational efficiency [4].