Core Viewpoint - The State Administration for Market Regulation has drafted a public consultation document regarding the assistance of e-commerce platforms in handling trademark infringement cases, outlining specific measures for platform operators to follow [1] Summary by Relevant Sections Measures for E-commerce Platforms - E-commerce platform operators are required to take intellectual property protection measures when preliminary evidence of trademark infringement is available [1] - If the address information of the involved online store operators is inaccurate and cannot be contacted, the market regulation department will notify the e-commerce platform operators to mark the store and product information prominently [1] - The document specifies jurisdiction and cooperation requirements for market regulation departments across different regions when related illegal cases involve multiple areas [1] - E-commerce platform operators that violate regulations and facilitate trademark infringement will be subject to legal action by market regulation departments [1]