（抖音） 人民法院最终判决：郑州麦X丰食品有限公司立即停止侵犯涉案注册商标专用权及不正当竞争行为，赔偿许昌市胖东 来商贸集团有限公司、许昌市胖东来实业公司经济损失300万元及维权合理开支5万元；广州市增城XX零食店赔偿上 述两公司经济损失2000元。 近日，胖东来商贸集团法务部发布关于"黄金万两大月饼"商标权及不正当竞争纠纷一案判决书公示。 当中显示，胖东来"大月饼"自2022年8月上市以来，受到广大消费者的喜爱。2024年以来，市面上出现由郑州麦X丰食 品有限公司委托生产、宣传、销售的"黄金万两大月饼"，该产品通过以广州市增城XX零食店为代表的多平台带货主播 宣传、销售，大量使用"胖东来"相关标识、字样，导致消费者混淆误认。胖东来发现该侵权行为后，立即进行取证， 固定相关证据，并依法提起诉讼进行维权。人民法院经过一审、二审，认定郑州麦X丰食品有限公司委托带货主播推 广销售"黄金万两大月饼"时，在相关宣传中使用"胖东来"字样的行为构成商标性使用，导致消费者混淆，侵犯了胖东 来注册商标专用权；同时，其借用"胖东来"品牌知名度进行引人误解的商业宣传，违反《反不正当竞争法》相关规 定，构成不正当竞争。广州市增城XX ...

Core Viewpoint - The ongoing trademark dispute between Wanglaoji and Jia Duo Bao highlights the complexities of intellectual property rights as Chinese brands expand internationally, with both companies asserting their claims over the "Wanglaoji" trademark in various global markets [1][3][6]. Group 1: Trademark Dispute Developments - On September 30, Jia Duo Bao announced victories in multiple lawsuits in Canada and the EU, claiming to protect its overseas trademark rights for "Wanglaoji," asserting ownership since the early 2000s and registration in over 60 countries [1]. - Wanglaoji quickly countered, accusing Jia Duo Bao of misleading the public and revealing that it has initiated trademark protection actions in 21 countries, with some jurisdictions already ruling in favor of Wanglaoji [2]. - The trademark conflict stems from over two decades of partnership and subsequent legal battles, with a recent ruling ordering Jia Duo Bao to pay Wanglaoji 317 million yuan for trademark infringement [3]. Group 2: Market Context and Growth Challenges - Despite dominating the domestic herbal tea market, both companies face stagnation as new beverage categories divert consumer interest, prompting a focus on international expansion [4]. - Wanglaoji has seen its overseas market grow 6.5 times over the past decade, with a compound annual growth rate exceeding 25%, and has registered its trademarks in over 100 countries [4]. - Both companies are establishing local production bases to enhance their market presence, with Wanglaoji partnering with local firms to build an 800 million can annual capacity in Malaysia [4]. Group 3: Intellectual Property Challenges - The trademark battle reflects broader challenges faced by Chinese companies in protecting their intellectual property abroad, with over 2,000 instances of trademark registration disputes reported since the 1980s, leading to significant asset losses [6][7]. - The regional nature of trademark laws complicates enforcement, as different jurisdictions have varying principles regarding trademark rights, impacting both companies' strategies [6][7]. - The difficulty in proving malicious registration adds to the complexity, as companies must gather evidence across borders, which can be costly and time-consuming [7]. Group 4: Strategic Recommendations - Experts suggest that traditional brands must integrate intellectual property into their core strategies, emphasizing the importance of comprehensive planning and proactive trademark registration [2][8]. - Companies are advised to enhance their brand narratives and cultural heritage to secure broader trademark protections and avoid potential conflicts in international markets [8]. - The case serves as a cautionary tale for Chinese enterprises aiming for global expansion, underscoring the necessity of clarifying trademark rights before entering new markets [9].