Core Viewpoint - A warning has been issued regarding the potential mass registration of trademarks for 12 Chinese liquor brands in Indonesia, including Kuaijishan and others, prompting companies to take action to address the issue [1][3]. Group 1: Trademark Registration Issue - The China Trademark Association has issued a warning about 12 liquor brands that may have been registered in Indonesia, which could lead to infringement disputes for domestic companies using these trademarks overseas [3]. - The brands involved include Kuaijishan, Fenggu, Baofeng, Baiyunbian, and others, covering various types of liquor such as strong aroma, light aroma, rice aroma, and yellow wine [3]. - The applications for these trademarks were submitted in late November 2025, and their status indicates "application submitted" [3]. Group 2: Company Responses - Companies like Kuaijishan and Zhijiang Distillery are already addressing the trademark registration issue with the help of specialized trademark service providers [2][3]. - Kuaijishan, a leading yellow wine company, has been expanding its overseas business, with international sales revenue reaching 6.857 million yuan in the first three quarters of 2025 [3]. Group 3: Industry Insights - Industry experts emphasize the need for Chinese liquor companies to shift from passive responses to proactive defenses in the face of increasing cross-border intellectual property challenges [4]. - The importance of establishing a comprehensive trademark protection system is highlighted as a crucial step for achieving brand internationalization [4]. Group 4: Historical Context - This is not the first instance of Chinese liquor brands facing trademark registration issues abroad; a notable case involved Wuliangye, which faced a similar situation in South Korea in the early 2000s [5]. - Wuliangye successfully opposed the registration of its trademark in South Korea, serving as a warning for other Chinese companies to ensure proper trademark arrangements before entering international markets [5]. Group 5: Legal Perspectives - Legal experts stress that overseas trademark registration is not merely a legal formality but a strategic foundation for global business survival and development [6]. - Companies are advised to prioritize trademark arrangements as part of their international expansion strategy [6].