Core Insights - The 2025 Xiamen Beer Consumption Season is themed "Seaside Garden, Beautiful Xiamen" and features a city-wide collaborative approach to promote beer consumption and night economy [2][4] - The event includes multiple venues and activities, attracting significant participation and enhancing local tourism and hospitality sectors [3][4] Group 1: Event Overview - The main venues for the beer consumption season are Siming and Tong'an districts, showcasing a vibrant atmosphere with a mix of culture, food, and international beer brands [1][2] - The event spans nearly two months, with various sub-events across different districts, each highlighting local characteristics and resources [2][3] Group 2: Participation and Impact - The Tong'an main venue attracted 356,000 participants over five days, while the Haicang district event drew over 70,000 attendees [2][3] - The integration of beer with local culture and activities is expected to significantly boost the night economy and overall consumer spending in Xiamen [3][4] Group 3: Strategic Initiatives - The "Beer+" model combines beer with tourism, sports, and shopping, effectively extending the consumption chain and enhancing the city's appeal [4] - The initiative is a key strategy for driving domestic demand and promoting industry upgrades, positioning Xiamen as a summer tourism hotspot [4]