Investment Rating - Industry investment rating is "Outperform the Market" indicating an expected performance exceeding the market by more than 5% over the next six months [8]. Core Insights - The 27th Asia Pet Expo in Shanghai showcased over 2,600 exhibitors and more than 20,000 brands, highlighting the industry's growth and consumer interest [3]. - The trend of humanization in pet feeding is evident, with products incorporating traditional Chinese ingredients to meet both nutritional and emotional needs of consumers [5]. - The pet industry is expected to maintain a high growth trajectory, with recommendations to focus on companies involved in pet food, supplies, and medical services [6]. Summary by Sections Industry Overview - The Asia Pet Expo featured a record exhibition area of 310,000 square meters, indicating robust industry participation and interest [3]. Product Innovation - The introduction of "crispy" pet food products, such as those from Bona Tianchun and Mai Fudi, reflects a shift towards innovative product offerings with higher price points, enhancing profit margins [7]. - Domestic brands are increasingly adopting scientific and precise feeding methods, expanding their product lines to cater to diverse consumer needs [7]. Consumer Trends - The growing trend of treating pets as family members is driving demand for more personalized and high-quality pet food products [5]. - The focus on premium ingredients and health benefits in pet food aligns with consumer expectations for quality and safety [5].