回归餐饮本质

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提振消费 一线观察:餐饮突围 路在何方
Sou Hu Cai Jing· 2025-07-15 05:14
Core Viewpoint - The Sichuan food industry is adapting to changing consumer habits and increasing competition by focusing on family dining experiences and promoting local culinary brands to boost consumption [1][5][11] Group 1: Industry Trends - Sichuan has launched measures to enhance local food brands and promote service consumption as part of a national initiative [1] - The restaurant industry is experiencing heightened competition, prompting establishments to innovate their offerings and marketing strategies [5][7] - Many restaurants are shifting towards healthier menu options, such as low-salt, low-sugar, and low-oil dishes, to meet consumer demand for healthier eating [7] Group 2: Business Strategies - The Jinjiang Hotel has introduced affordable meal packages to attract customers while maintaining high service quality, resulting in a revenue increase of 38.9% [5][6] - The China Huashang is focusing on family dining experiences, with over 75% of its clientele being families, reflecting a trend towards emotional and celebratory dining [7][9] - Restaurant operators emphasize the importance of returning to the basics of good food and service to enhance customer experience and reduce dining costs [11]