Core Insights - The article highlights the surge in consumer activity during the Lunar New Year, particularly on the second day, known as "Return Day," where shopping peaks at supermarkets like Jiahui Supermarket [1][3]. Group 1: Consumer Behavior - The "Return Economy" has significantly boosted three major categories of products, with a noticeable shift from traditional staples to more premium items like seafood and gift boxes [3][5]. - Young couples are the primary shoppers on this day, opting for high-quality, ready-to-cook seafood and beautifully packaged gift items instead of basic necessities [3][5]. Group 2: Supermarket Operations - Jiahui Supermarket has experienced a "two peaks" consumption pattern during the Spring Festival, with a significant increase in sales of seafood and premium fruit gift boxes on the second day [5][10]. - The supermarket has prepared adequately for the influx of customers by stocking up on fresh produce and opening additional checkout lines to manage the high volume of shoppers [5][10]. Group 3: Online Shopping Trends - Online shopping has seen a remarkable increase, with a substantial rise in orders for fresh produce and gift boxes on the second day of the Lunar New Year [7][10]. - Instant delivery services have become crucial for consumers, particularly for those visiting family, as they rely on quick delivery of groceries and gifts [7][10].