Core Insights - The live streaming industry is evolving from individual expression to a new form of group broadcasting, which connects traditional culture with modern performance and online interaction [1] - The "Quality Group Broadcasting Plan" initiated by the China Performance Industry Association and Douyin Live aims to cultivate over 100 quality group broadcasting teams by the end of 2025 [1][2] - The introduction of management standards and self-regulation agreements by Douyin Live is a significant step towards enhancing the quality and professionalism of group broadcasting [2][3] Group Broadcasting Development - Group broadcasting, characterized by team-based performances and interactive content, offers a new leisure and entertainment option for the public [1] - The industry has transitioned from its initial chaotic phase to a more standardized and professional value transformation period [1][3] - Professional institutions entering the market are enhancing the artistic value of group broadcasting and creating more job opportunities within the industry [3] Industry Standards and Governance - Douyin Live has implemented content management standards to eliminate low-quality and inappropriate content, promoting a refined and high-quality industry upgrade [2] - The "Quality Group Broadcasting Plan" is a continuation of previous governance actions aimed at improving content quality and establishing industry benchmarks [2] Cultural and Economic Impact - The integration of group broadcasting with cultural tourism has shown potential for attracting large audiences and promoting local cultural heritage [3] - Group broadcasting is expected to play a crucial role in cultural transmission, job creation, and enriching performance forms in the future [3] - The support from Douyin and the China Performance Industry Association for quality group broadcasting reflects a commitment to maintaining industry standards and expanding development opportunities [3]