Core Insights - The article highlights the growing consumer willingness to pay for high-quality products, particularly in the domestic frozen shrimp market, where local brands are gaining traction against low-priced imports [1][3][5] Group 1: Market Dynamics - Domestic frozen shrimp sales have surged, with "Oriental Selection" selling over 220,000 units and generating a GMV of over 21 million yuan [1][3] - The traditional market has been dominated by low-priced imported shrimp, but local brands are leveraging technology and direct consumer engagement to improve quality and market share [1][5] - The shift from live shrimp sales to frozen products is a significant change for local producers, allowing them to escape the price volatility associated with live shrimp [3][5] Group 2: Supply Chain Evolution - The collaboration between live-streaming platforms and suppliers marks a shift from mere sales channels to deeper involvement in product design and quality control [7][8] - Companies like Zhengda Aquaculture are now directly connecting with consumers, allowing for real-time feedback that drives production improvements [4][5] - The competitive landscape of live-streaming e-commerce is evolving, with a focus on supply chain efficiency rather than just traffic and pricing [7][8] Group 3: Quality and Sustainability - The industry is moving towards a more refined, standardized, and sustainable approach to shrimp farming, addressing issues like disease and environmental impact [5][6] - Investments in quality control and sustainable practices are becoming essential, with companies like Zhengda investing over 100 million yuan in advanced equipment [5][6] - The price of domestic frozen shrimp is approximately 30% higher than that of ordinary imported shrimp, reflecting its quality and the willingness of consumers to pay for it [6][7] Group 4: Future Prospects - Zhengda plans to expand its production capacity significantly, with new projects expected to increase annual output by over 200% [4][5] - The trend of developing proprietary brands is gaining momentum, with live-streaming platforms increasingly focusing on building brand equity and customer loyalty [7][8] - The balance between production capacity, quality, and sustainable growth will be crucial for the future of the industry [8]