电影暑期档平淡收场。 猫眼专业版、灯塔等多方数据显示，2025年电影暑期档（2025年6月1日-8月31日）以总票房 119.66亿元收尾，这一数据同比增长2.76%。但需看到，在2023年，电影暑期档票房达到206.3 亿元。在2019年，电影暑期档票房为177.8亿元。 这代表着，电影暑期档在今年实现止跌，可离市场高点依旧存在着明显距离。 从观影人次来看，今年暑期档观影人次3.21亿人，同比上升12.76%；放映场次3765万场，同 比降低1.7%。 另外，随着片方下调发行结算价，今年暑期档平均票价同比下降8.8%至37.2元，同时各地电影 消费券惠民补贴进一步提升观众购票优惠力度。 从影片来看，今年暑期档票房超10亿元的影片有2部，与去年持平，票房过亿元的影片数量锐 减，从去年的26部降至今年的19部。好消息是，票房5亿—10亿元的腰部影片数量同比增加。 还需看到，影院数量持续扩张。 拓普数据显示，2025年暑期档在映影院数1.29万，同比增长2.8%。其中，暑期档新建影院214 家，较去年同期增加9家。 影市平淡与放映渠道继续扩张的后果是，影院生存压力越来越大了。 记者丨 贺泓源 编辑丨骆一帆 需要看 ...

Core Viewpoint - The summer box office for 2025 ended with a total revenue of 11.966 billion yuan, showing a slight year-on-year increase of 2.76%, but still significantly lower than the 20.63 billion yuan recorded in 2023 and 17.78 billion yuan in 2019 [1][2]. Group 1: Box Office Performance - The number of moviegoers during the summer season reached 321 million, reflecting a year-on-year increase of 12.76%, while the number of screenings decreased by 1.7% to 37.65 million [2]. - The average ticket price dropped by 8.8% to 37.2 yuan due to adjustments in distribution pricing and increased consumer subsidies [2]. - Only two films surpassed the 1 billion yuan mark this summer, maintaining the same number as last year, while the number of films grossing over 100 million yuan decreased from 26 to 19 [2]. Group 2: Industry Trends - The number of cinemas in operation during the summer season reached 12,900, a year-on-year increase of 2.8%, with 214 new cinemas opened [3]. - The pressure on cinemas is increasing due to the combination of a lackluster box office and the continued expansion of screening channels [4]. - The rise of new directors is notable, with successful films like "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster" being directed by emerging talents [7]. Group 3: Film Quality and Competition - Despite the good quality of films this summer, the box office for top projects has shrunk compared to previous years, with the highest-grossing films this year earning significantly less than in 2023 [5][6]. - The competition from short videos and micro-dramas is believed to be diverting audiences away from traditional films [7]. Group 4: Financial Performance of Major Productions - Major productions from established directors, such as "Sauce Garden Case" directed by Peter Chan, have resulted in significant losses for production companies, with a reported loss of 10.2 million Hong Kong dollars for Huayi Brothers [9]. - The film "You Can! You Go!" directed by Jiang Wen also faced substantial losses, grossing only 9.086 million yuan [10]. Group 5: Future Opportunities - The rise of animated films is highlighted, with "Wang Wang Mountain Little Monster" exceeding market expectations and indicating a potential trend for short films to evolve into feature-length films [12]. - The film industry is receiving policy support, including a budget of 270 million yuan for film development and various subsidies to stimulate box office growth [14]. - The industry is encouraged to adopt a long-term vision and support small and medium enterprises to create a healthy ecosystem [15]. Group 6: Overall Market Outlook - The film market is still in a period of adjustment, with various factors influencing its recovery and growth [16].